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On-demand grocer Weezy has partnered with What3Words to enable customers to have food delivered to a precise three sq m location.

What3Words works by dividing the whole world into a grid, with each square given a unique three-word ‘address’. Weezy said the partnership “removes the need for phone calls asking for additional directions” given street addresses aren’t always precise.

“With lockdown easing in the UK, we know that friends and family want to get together safely outside and we wanted to make it simple for them to get quality products anywhere,” said Weezy CEO and co-founder Kristof Van Beveren. “Now they can meet for a picnic or even a barbecue on the beach without having to carry anything there.”

It is understood Weezy is the first on-demand grocer to offer customers deliveries to their What3Words location.

“It’s convenience without compromise,” said Van Beveren. ”Whether a hard-to-find home, a Lucozade to a tired rower, nappies to a mum on a bench, or even dog treats for that puppy on the green.”

Weezy has been expanding rapidly this year, after launching in several London areas in 2020. It expanded to Bristol and Brighton last month and launched last week in Manchester.

“Consumer expectations for on-demand deliveries are rising,” said Chris Sheldrick, co-founder and CEO of What3Words. “They expect fast deliveries, without hold-ups, and without having to pick up the phone to give directions.

“Weezy’s relationship with What3Words helps to exceed those expectations with quick and accurate deliveries to exactly where their customers want them,” he added.

Customers need to download the What3Words app to use the three-word address, which is entered on the Weezy app at checkout.