Morrisons has raised £1m for children and young people with cancer, five months into a partnership with a cancer charity.
The supermarket chain has beaten its own timetable to reach the £1m mark, through enlisting staff in its 490 stores in a series of fundraising events.
The money has been raised in partnership with cancer charity CLIC Sargent, which is dedicated to supporting children and young people suffering from the disease and their families. The joint initiative is on track to reach its target of £8m funds raised.
Staff at Morrisons stores have taken part in numerous events over the past five months, including sponsored skydives, cycle rides, and cake sales. The initiative has also received a boost in the form of a £100,000 donation from McVitie’s, which offered 5p per packet of biscuits sold over a two-week period as part of the company’s Snack and Give Back charity scheme.
“We’re delighted to have reached this incredible milestone in record time,” said Morrisons head of corporate affairs David Scott. “We’ve been blown away by the passion and enthusiasm our colleagues and customers have shown for CLIC Sargent”
Each year 4,000 people under the age of 25 are diagnosed with cancer in the UK.
Rachel Kirby-Rider, CLIC Sargent director of income & engagement, said: “We are so excited that this partnership is already surpassing everyone’s expectations, and I would like to thank everyone at Morrisons for really getting involved to help our young people and their families.
“We can’t wait to continue building on this success as we continue the partnership.”
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