All Petcare articles – Page 18
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Marston's to develop fresh take-home beer
Marston's is hoping to capture cask ale fans in the off-trade by developing a new "fresh beer" category.The brewer, which makes Marston's Pedigree, Bank's and Hobgoblin beers, is also hoping to move into super-premium ales, which could...
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Marston's doubles its exposure in off-trade
Marston's bought Ryland Thompson last week as part of a long-term strategy to dramatically boost its presence in the off-trade, Marston's MD Alistair Darby has revealed.Marston's, which makes Marston's Pedigree, Bank's and Jennings, was...
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Petcare boss West exits Mars UK after 31 years
Trevor West, trading director for Mars UK Petcare and Food, is retiring next week from Mars UK after a 31-year career spanning petfood, confectionery and wholesale trading.He joined Mars' Pedigree Pet Foods division in 1977 after...
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Premium ways to pamper your pets
Nestlé is adding a super-premium range to its Purina One brand to cash in on pet owners' increasing desire to pamper their pets. Purina One Natural Balance, which is rolling out next month backed by a £2.5m ad push, is made with...
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It's a cat and dog fight for key petfood brands
Purina's catfood brand Felix may have been licking its chops at the weekend after pouncing on 35% of the featured promotional space taken by the five most active petfood brands, but it has lost its top spot in the year to date to Mars dogfood brand...
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Queen's Ayrshire herd 'not viable'
Never mind struggling dairy farmers - even the Queen is struggling to make money out of milk.Her Majesty has decided to sell her herd of 335 pedigree Ayrshire cattle, grazed on Windsor Great Park. A spokeswoman said: "It is no...
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Felix leads as petfood brands push savings
The top ten petfood brands recorded in featured promotional space in 2006 were Felix with 25% of activity, Whiskas with 18% and Pedigree with 13%. Winalot, Perfect, Butchers and Iams took a 6% share each and Go Cat and Purina took 2%. The...
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Pouches: really cool for cats
A growing number of feline consumers, coupled with their owners' increasing interest in premium products, have helped the petfood category generate strong value growth of 3.8% this year, taking it to almost £1.2bn. Many pet lovers are...
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A culinary epicentre
Paris' stylish Place de la Madeleine has been home to this French food emporium for 120 years. The business was founded in 1886 by grocer Auguste Felix Fauchon when he set up a fine foods cart in Paris specialising in French products....
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Merchandising
Recognising that some independents struggle to get the best out of their petcare fixtures, both Masterfoods and Nestlé Purina have launched initiatives to tackle the problem - the former with Easy 4 You and the latter with...
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Campaign trail: Wagg
Wagg Complete Budget: Undisclosed Manufacturer: Wagg Foods Wagg embarked on a follow-up campaign for its dogfood in September with an advert airing in HTV West and Wales, Anglia and Central TV regions. The 30-second creative for its...
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Fruit puds for dogs with a sweet tooth
Pooch pampering is moving to the next level with the creation of a range of puddings specifically for dogs. Called HiLife Just Desserts, the puddings are said to be the first of their kind in the UK, according to producer Town & Country...
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Olli's clever way of selling catfood
A clever cat prepares his own supper in the first TV advert for new petfood Olli Single Serve. The 20-second commercial will be screened from Monday for one month on both terrestrial and satellite stations, and will feature Olli the cat...
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Community project faces tougher times
It’s six years since Rusper Village Stores in Rusper, West Sussex, reopened as the second community-owned retailing project. The site has quite a pedigree, having been the location of a village store for more than 100 years.The relaunch of the...
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Masterfoods’ pet project
Masterfoods is ensuring that cats and dogs don’t get left out of the present stakes this Christmas with an improved festive range of snacks.Whiskas Tub, including Temptations, Crunch and Kitbits, joins the range for cats while Pedigree has...
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Pedigree seeks wider appeal
Mongrels are set to become the stars of the show as part of Masterfoods’ £27m marketing campaign to reposition its Pedigree dogfood brand for a wider audience.Pedigree is synonymous with the Crufts dog show and its ‘Top breeders recommend it’...
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W&DB to buy Burtonwood brewery
Wolverhampton & Dudley, the UK’s biggest regional brewer, has said it is buying Burtonwood brewery for £119m, following its annual results announcement last week.W&DB, the maker of Marston’s Pedigree beer, posted a 6.3% rise in annual...
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Winalot claims dog breath has had its day
Oral hygiene for dogs is being refreshed by Nestlé Purina which has launched Winalot Dental Fresh chews.The twisted dental hygiene chews contain ‘Denta Guard Active’, a trademarked mix of ingredients with mint and parsley, which help sweeten...
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Working week
As Bennett Opie, a family firm with a long pedigree in the grocery and foodservice sectors, approaches its 125th anniversary, business has never been as brisk.Based in Sittingbourne, Kent, the company has watched as demand for its products,...