manufacturer Coca-Cola GB
brand Powerade
agency Wieden & Kennedy, Amsterdam
budget £2.7m

Powerade's spring activity includes TV advertising and PoS material to introduce the bright green Kiwi and Watermelon flavour and to support the brand's partnership with Matrix Reloaded, the sequel to blockbuster film The Matrix.
The television commercials feature five sporting characters using their skills to compete for a Powerade bottle. The TV strapline is Fuel your obsession'.