Waitrose has launched an exclusive long-term partnership with life insurance firm Vitality, with the supermarket offering discounts on healthy food.
VitalityHealth and VitalityLife members can access cashback of up to 25% - or up to 40% for members with both life and health insurance - on the supermarket’s Good Health food range in all shops and online.
The amount of cashback available will be linked with the level of physical activity a member has done the previous month. Members earn points each time they engage in the ‘Vitality Programme’, with points available for physical activities such as walking, running, cycling or swimming.
Waitrose is the only supermarket Vitality is partnered with, with almost 2,000 Good Health products included in the scheme.
“We’re passionate about helping our customers lead happy, healthy lives, and this arrangement with Vitality is the perfect partnership,” said Waitrose marketing director Martin George.
“Every product carrying our Good Health label provides a clear nutritional benefit, helping our customers get the nutrients that are important as part of a healthy balanced diet. We will be actively exploring new ways we can work with Vitality in the future.”
Vitality CEO Neville Koopowitz added: “Health and wellbeing sit at the very core of our business, and time and time again we have seen how incentives can positively impact people’s lives by supporting them to change their behaviour, get more physically active and make healthier choices.
“Working with Waitrose & Partners we are delighted to be able to further incentivise people to get more active and support people to make healthier food choices.”
Vitality members will also need a registered myWaitrose card to participate in the promotion.
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