All Prime Hydration articles
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Comment & Opinion
Why Sidemen’s Best Cereal is destined for long-term success
If YouTube collective The Sidemen puts its name to a product, young people will buy it
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Analysis & Features
What’s gone wrong for Prime, and what next for the viral soft drinks sensation?
The brand’s sales have slumped by more than 50% since the turn of the year
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Comment & Opinion
How ‘pop stars’ The Sidemen are setting their sights on food
The Sidemen may seem like a bit of fun, and their content certainly doesn’t take itself too seriously. But make no mistake, their commercial ventures are not a sideline
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News
Prime planning extensions into vaping, CBD, booze and more
It comes as value sales of Prime’s Hydration and Energy ranges have reached a combined £131.1m
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News
Influencer marketing 101: long-term returns with authentic content strategy
At a time when many nutrition brands are attempting to carry out social media marketing without long-term strategy, now is the time to strike with a low-risk ‘authenticity’ focused plan that could garner long-term returns
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News
YouTuber MrBeast launches Feastables snack range in UK
There are now two products available via the Feastables UK website: the chocolate and peanut butter bar Deez Nuts, and the puffed rice chocolate bar Crunch
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News
Tesco to stock Prime energy drink from next week
It is understood that Tesco will have an exclusive deal to sell the brand’s latest flavour: strawberry watermelon
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Category Report
Can video games keep energy sales booming?
Red Bull and Monster reckon video game tieups will keep energy drinks flying off shelves. Could they also broaden their appeal?
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News
Co-op stocking Prime Hydration drinks at 800 stores
The convenience retailer introduced the Blue Raspberry and Ice Pop Prime flavours to its shelves last week
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Category Report
What can challengers learn from Prime? Soft drinks category report 2023
Prime has racked up explosive sales thanks to its celebrity status. Does it hold any lessons for other up-and-coming drinks brands?
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Analysis & Features
Which celebrities are adding star power to food and drink?
Logan Paul’s Prime may have made the biggest noise but Ed Sheeran, Lewis Capaldi and even Dolly Parton have leapt aboard the celebrity brands bandwagon
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News
Prime Hydration drink back in Aldi stores
The drink sold out almost as soon as it last hit shelves in Aldi, in December
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Analysis & Features
What you need to know about generation alpha
Just as you’d got your head around gen Z, a new cohort of tech-savvy youngsters is coming through. But they’re not as screen-bound as you’d think
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Analysis & Features
What about the gen Z shoppers on the other end of the phone?
A new generation of influencers are emerging with strong appeal for young consumers. Ahead of The Grocer’s upcoming gen Z conference, what are the benefits and pitfalls of working with them? And who are the most influential in food and drink?
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Analysis & Features
The eight most influential food and drink influencers of 2023
This list proves you don’t have to be Gen Z yourself to know how to influence
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News
Viral soft drinks brand Prime eyes move into sports nutrition
It has applied to register its logo with the Intellectual Property Office under class five, covering nutritional supplements, protein shakes and protein bars
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News
Sainsbury’s confirms limit on Prime energy drink to three per customer
The retailer clarified confusion over the limit placed on sales of the drink
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News
Heinz teams up with Ed Sheeran to launch Tingly Ted’s hot sauce
Made from red jalapeno and capsicum chillies, the contain ‘fresh lemon notes, smoky flavours’ and a mix of herbs and spices
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News
Sainsbury’s confirms it is listing Prime Hydration drink this week
The listing includes a new limited edition Orange and Mango flavour