Archive of all Prime Hydration articles
Most recent first...
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NewsEnergy drink brand Prime crashes as sales suffer 71% collapse
Prime Hydration UK’s profits also vanished as revenues slumped last year
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Comment & OpinionShades, Sheeran and MrBeast: the post-Prime celebrity NPD landscape
Recent NPD launches backed by the likes of Ed Sheeran, Niko Omiliana and MrBeast will look upon Prime’s rise and fall as a cautionary tale
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Analysis & Features2024 in grocery: marketing wins, fails and viral stunts
It has been a big year for marketing in the grocery sector, with supermarkets and fmcg brands hoping to drive sales with clever advertising, retail media and of course those all-important promotional stunts
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Analysis & FeaturesOatly, Asda and RSPCA hypocrisy: The Grocer’s unofficial review of 2024
The Grocer takes a look back over what hit the headlines this year – the highs, the lows and the downright ridiculous, in our 100% unofficial review of 2024
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Comment & OpinionWhy Sidemen’s Best Cereal is destined for long-term success
If YouTube collective The Sidemen puts its name to a product, young people will buy it
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Analysis & FeaturesWhat’s gone wrong for Prime, and what next for the viral soft drinks sensation?
The brand’s sales have slumped by more than 50% since the turn of the year
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Comment & OpinionHow ‘pop stars’ The Sidemen are setting their sights on food
The Sidemen may seem like a bit of fun, and their content certainly doesn’t take itself too seriously. But make no mistake, their commercial ventures are not a sideline
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NewsPrime planning extensions into vaping, CBD, booze and more
It comes as value sales of Prime’s Hydration and Energy ranges have reached a combined £131.1m
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NewsInfluencer marketing 101: long-term returns with authentic content strategy
At a time when many nutrition brands are attempting to carry out social media marketing without long-term strategy, now is the time to strike with a low-risk ‘authenticity’ focused plan that could garner long-term returns
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NewsYouTuber MrBeast launches Feastables snack range in UK
There are now two products available via the Feastables UK website: the chocolate and peanut butter bar Deez Nuts, and the puffed rice chocolate bar Crunch
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NewsTesco to stock Prime energy drink from next week
It is understood that Tesco will have an exclusive deal to sell the brand’s latest flavour: strawberry watermelon
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Category ReportCan video games keep energy sales booming?
Red Bull and Monster reckon video game tieups will keep energy drinks flying off shelves. Could they also broaden their appeal?
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NewsCo-op stocking Prime Hydration drinks at 800 stores
The convenience retailer introduced the Blue Raspberry and Ice Pop Prime flavours to its shelves last week
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Category ReportWhat can challengers learn from Prime? Soft drinks category report 2023
Prime has racked up explosive sales thanks to its celebrity status. Does it hold any lessons for other up-and-coming drinks brands?
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Analysis & FeaturesWhich celebrities are adding star power to food and drink?
Logan Paul’s Prime may have made the biggest noise but Ed Sheeran, Lewis Capaldi and even Dolly Parton have leapt aboard the celebrity brands bandwagon
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NewsPrime Hydration drink back in Aldi stores
The drink sold out almost as soon as it last hit shelves in Aldi, in December
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Analysis & FeaturesWhat you need to know about generation alpha
Just as you’d got your head around gen Z, a new cohort of tech-savvy youngsters is coming through. But they’re not as screen-bound as you’d think
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Analysis & FeaturesWhat about the gen Z shoppers on the other end of the phone?
A new generation of influencers are emerging with strong appeal for young consumers. Ahead of The Grocer’s upcoming gen Z conference, what are the benefits and pitfalls of working with them? And who are the most influential in food and drink?
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Analysis & FeaturesThe eight most influential food and drink influencers of 2023
This list proves you don’t have to be Gen Z yourself to know how to influence