Pringles is extending its new ‘every party starts with a pop’ tagline to a major pre-Christmas television campaign as part of a £2m spend.
The Procter & Gamble brand, which will again be challenging Walkers this Christmas in the party snacking market, hits screens on Monday (November 15) in a campaign running until New Year’s Eve.
Created by Grey London, the new ad shows a security guard checking a shop window that is full of mannequins. Spying a can of Pringles, he can’t resist the urge to pop open the can, which then brings the mannequins alive for a party.
The ad’s new tagline is temporarily replacing the more familiar ‘Once you pop you can’t stop’.
Paul Lettice, trade marketing manager at Procter & Gamble, said: “Pringles Party continues to show that absolutely every group of friends can enjoy a celebration with Pringles.
“Social snacking continues to be the biggest growth area in the UK snacks market and it’s vital retailers prepare in good time for Christmas.”