International dairy company Campina UK has brought in Alan Prior from the Nescafé Coffee Company as sales and marketing director.

Campina said the new role had been created as a result of Campina's ongoing success in the UK market, with a brand portfolio including products such as Yazoo flavoured milk and Milner cheese.

Prior was a good fit for the dairy specialist and brings 18 years of experience in the fmcg industry with him, said managing director of Campina UK, John Lee.

Prior will be responsible for leading and directing the company's sales and marketing functions, as well as delivering strategic and operational plans for driving sales and profit.

Prior joins Campina from Nestlé where he has spent the past 11 years in various sales, customer marketing, and marketing roles within its drinks business.

He worked as the commercial manager for the Nescafé Coffee Company prior to joining Campina.