Cofresh Snacks

Source: Cofresh Snacks

Cofresh has seen its SKUs increase from seven to 13

Asda has overhauled its bagged snacks range, making the aisle more navigable and ramping up the healthier options.

The priorities of the supermarket’s shakeup had been “to improve our availability, make the fixture easier to shop, and provide customers with more choice” said a spokeswoman for Asda.

“We have done this by expanding the space allocated to some of our sharing ranges, and we have also moved products such as Yushoi, which are deemed healthier snacks, to the popcorn fixture, creating a destination for our customers who are looking for these products.”

In recent weeks, the grocer has listed better-for-you lines such as Properchips, the new lentil-based crisps range from Proper, Hippeas Salt & Vinegar (78g), and two tortilla sharing SKUs by free-from brand Food Should Taste Good.

Plus, the grocer has almost doubled the presence of posh Kettle crisps from six to 11, and of mid-priced bags from Cofresh, the fast-growing Indian savoury snacks specialist, from seven to 13.

Asda had also brought in “key NPD such as Walkers Baked with Veg, Sensations Smoked Cheddar & Crispy Bacon, and Sensations Streetmix to add customer choice and some more innovation to the fixture” the spokeswoman said.

The most significant losses have been by Tyrrells, which have seen seven of 11 SKUs pulled from shelf. Owner KP Snacks declined to comment on the delistings, although The Grocer understands the supplier worked with Asda to create the smaller lineup of 150g ‘hero’ variants including Cheese & Chive and Cider Vinegar & Salt.

In the popcorn segment, Asda has offered shoppers a touch of theatre by added microwavable SKUs from Proper and Magicorn – although both brands have been forced to give up space for their ready made popcorn.