Vape brand Juul has agreed a partnership with forecourt operator Euro Garages to sell its range of e-cigarettes in store.
The agreement means Juul products will be listed in about 380 Euro Garages locations across the UK.
In addition, Juul Labs will be one of three contributory partners that will help develop the forecourt operator’s ‘Shop In Shop’ concept at the Preston site.
“Euro Garages is one of the fastest growing and most recognisable brands in the forecourt sector,” said John Patterson, sales director of Juul Labs UK.
“It is a fantastic example of a forecourt operator that continues to invest in its sites to meet the evolving needs of consumers. We are delighted to be partnering with Euro Garages and look forward to working with them to develop the vape category within its estate and help more of their customers switch from combustible cigarettes.”
Junaid Manjra, head of convenience retail at Euro Garages, added: “We are committed to working with leading brands to offer customers the best possible shopping experience in our sites.
“We already have sector-leading partnerships in areas such as food-to-go and see smoking alternatives as a category we can really develop. Juul has had a massive impact on the sector in the short time it has been in the UK and impressed us with its plans for the category, so we see it as an ideal partner to accelerate growth in this area.”
The initial agreement will see Juul’s starter kit and 18mg/ml Juul pods sold in all Euro Garages gantries.