Nisa retailers have been given access to the whole of Co-op’s frozen range of branded and own-label products in a bid to drive sales in stores.
Since the £137m Co-op acquisition of the symbol group in May 2018, Nisa partners have had the choice of more than 2,000 Co-op own-label products across all categories.
The expansion of the frozen range is supported by a 100-page brochure for retailers and PoS advertising.
“Own-brand sales are driving growth in several frozen categories, including fish, meat-free, vegetables, ready meals and pies,” Nisa brand manager Tracey Redfearn said.
“There are more than 70 new Co-op own-label products featured in the brochure and the range has some prime examples of exciting innovation within frozen to meet changing trends within the market such as Co-op’s Good as Gold lower-calorie ice cream, the Co-op Incredible meat-free burger and the Co-op Free From range.”
A dedicated PoS kit has been issued to help retailers advertise the expanded new range and encourage shoppers to try the products.
Redfearn added: “The additional frozen products complete the full own-brand catalogue for the category, bringing increased breadth and range into frozen subcategories that are experiencing increased shopper demand.
“The recommended ranges and merchandising advice featured within the brochure will help our partners to maximise the frozen category and drive sales in an area that is currently under trading as compared with the market total.”
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