PDF: Tobacco Category Report 2017

  • Print
  • Share
  • Comment
  • Save

Download Report

  • This report is available FREE OF CHARGE to existing GOLD and PLATINUM members.

    Login and download the report, or become a member now

  • Registered users can purchase this report at the discounted rate below. Or you can GET IT FREE as part of a GOLD or PLATINUM membership along with our other reports and full access to thegrocer.co.uk.

  • focus on tobacco 2017

Already purchased this report? Sign in

Price £40.00 + VATBuy now

marlboro man one use

It might look a bit odd, but Marlboro Man is puffing on the fag of the future. That’s according to Philip Morris International CEO André Calantzopoulos, who sounded the death knell for the traditional cigarette on Radio 4’s Today programme last November.

Calantzopoulos was announcing the UK launch of Iqos, a product containing about the same amount of tobacco as a standard cig per hit. Crucially, Iqos heats the tobacco and doesn’t burn it, resulting in 90% less toxins being inhaled, claims the Marlboro owner.

So how realistic is Calantzopoulos’ vision of a smoke-free future? Will products such as Iqos really be able to convert smokers en masse or is this a case of too little, too late, given the fast maturing e-cigs market?

Have your say

Sign up to a Free 30 day Gold Membership Trial

  • Claim your free trial >>
  • You will be able to:

    - Comment on your industry
    - Read the latest category information
    - Find out more on consumer behaviours to technological advances

    You must sign in to make a comment

    • Print
    • Share
    • Comment
    • Save



    CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.