How likely you are to buy craft beer – the tipple of choice for any self-respecting bushy bearded hipster – depends largely on how affluent you are, research for The Grocer suggests

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Nearly one in four (24%) of drinkers in the A and B socioeconomic groups say they actively avoid mass-produced beer, often claimed to be the antithesis of craft beer, while just 18% of drinkers in the C, D and E groups say they do so (see below). 

More affluent drinkers are also more likely to only drink craft beer, with 11% of ABs claiming to do so versus 9% of CDEs. Less affluent drinkers also appear to be more sceptical of craft brands’ claims of producing better-tasting beers – 13% of CDEs say all lager tastes the same, versus 9% of ABs. 

Craft beer is significantly more expensive than more mainstream offerings. The average price of litre of supermarket bought ale or stout has stood at £2.69 for the past year [Nielsen]. Britain’s biggest craft beer brand, BrewDog, has been selling for an average of £4.60 a litre. 

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Harris Interactive polled 2,033 consumers on behalf of The Grocer in September 2016

10 Things You Need To Know About... Beer & Cider