Britain's Biggest Brands 2018

Our ranking of Britain's Biggest Brands is new and improved for 2018, check out the top 100 below:

The Brands

  • 1 (1) Cadbury

    29 Mar 2018

    Inflation has been a major driver of growth for Britain’s biggest grocery brand

  • 2 (2) Coca-Cola

    29 Mar 2018

    It’s a return to form for the world’s most iconic soft drink brand

  • 3 (3) Nestlé

    29 Mar 2018

    Britain’s supermarkets have sold 35.4 million (4.3%) fewer products bearing the Nestlé trademark in the past year

  • 4 (5) Walkers

    29 Mar 2018

    If Walkers was distracted last year at the prospect of closing its Peterlee plant, it didn’t show

  • 5 (4) Heinz

    29 Mar 2018

    Despite Ed Sheeran becoming an unofficial ambassador with a Ketchup tattoo on his arm, Heinz has dropped a spot in the table

  • 6 (6) Warburtons

    29 Mar 2018

    The typically high-profile TV advertising for Warburtons took another turn this autumn

  • 7 (7) Müller

    29 Mar 2018

    It’s a non-mover at seven, but Müller has seen a 7.9% drop in value and unit sales

  • 8 (8) Purina

    29 Mar 2018

    The performance of Britain’s biggest petfood player encapsulates the petcare market right now

  • Fever-Tree beats Coca-Cola and Walkers on sales growth

    05 Apr 2018 | By Daniel Woolfson

    The premium mixers behemoth has added a massive £42m (121.5%) to its value

  • What is a brand?

    29 Mar 2018 | By Emma Weinbren

    When does a product become a brand in its own right? And what happens when it is a variant of a larger brand?

  • 9 (9) Kellogg's

    29 Mar 2018

    Special K is down £14.6m and All Bran has lost £6m

  • 10 (12) Pepsi Cola

    29 Mar 2018

    You can almost hear the sighs of relief from Britvic HQ

  • 11 (10) Birds Eye

    29 Mar 2018

    The Captain has turned the tide after last year’s fall in sales

  • 12 (11) McVitie's

    29 Mar 2018

    Another example of inflation-related gain, McVitie’s average prices are up by 1.5%

  • 13 (13) Nescafé

    29 Mar 2018

    Higher priced, premium products have driven up Nescafé sales

  • 14 (14) Lucozade

    29 Mar 2018

    The decline of Britain’s biggest energy drink brand is proof of the perils of reformulation

  • Masters of branding: the rise of the masterbrand strategy Subscription

    04 Apr 2018 | By James Halliwell

    Coca Cola and Heinz are among the big names pushing ahead with a strong masterbrand approach. Is this a surefire way to succeed?

  • 15 (15) Andrex

    29 Mar 2018

    The £22.9m in Andrex sales that have been flushed down the pan represent the seventh largest loss in this year’s list

  • 16 (17) Fairy

    29 Mar 2018

    In a tough household market, Fairy has remained resolute

  • 17 (20) Hovis

    29 Mar 2018

    Hovis is back in the black after years of decline

  • 18 (16) McCain

    29 Mar 2018

    The stasis of frozen food coupled with the nation’s cutback on carbs has stunted growth at McCain

  • 19 (19) Lurpak

    29 Mar 2018

    Cost pressures have made Lurpak almost 20% more expensive than a year ago

  • 20 (22) Red Bull

    29 Mar 2018

    Red Bull racked up £15m of added value, the second biggest gain for any energy drink on the list

  • 21 (21) Danone

    29 Mar 2018

    Our preoccupation with all things health holds huge opportunity, believes Danone

  • 22 (26) Arla

    29 Mar 2018

    Having decided to bring most of its portfolio under the masterbrand in 2015, Arla took its strategy one step further last

  • 23 (23) Cathedral City

    29 Mar 2018

    Convenient formats are propping up sales at Cathedral City

  • 24 (24) Wrigley's

    29 Mar 2018

    Britain’s biggest gum brand has been left with a nasty taste in its mouth

  • 25 (30) Innocent

    29 Mar 2018

    An emphasis on NPD helped Innocent crack the juices and smoothie market in 2017

  • 26 (18) Kingsmill

    29 Mar 2018

    Kingsmill describes the past 12 months as a “foundation year”

  • 27 (25) Robinsons

    29 Mar 2018

    As kids’ soft drinks fall under scrutiny from the health lobby, Robinsons has set its sights on adults

  • 28 (31) Lindt

    29 Mar 2018

    Lindt added an extra £16.7m to its sales last year – no mean feat in a hugely competitive category

  • 29 (27) Galaxy

    29 Mar 2018

    Galaxy has continued on a downward trajectory, with 17.4 million fewer units shifted last year

  • 30 (28) Tropicana

    29 Mar 2018

    Being ousted from its position as the biggest juices and smoothies brand by Innocent must have stung

  • 31 (29) Persil

    29 Mar 2018

    Persil was hit the hardest of all the big laundry brands last year

  • 32 (36) Weetabix

    29 Mar 2018

    Weetabix has delivered growth of £6.9m, shifting an extra 1.9 million packs

  • 33 (32) Pedigree

    29 Mar 2018

    Poor old Pedigree has been left out in the cold as pet owners have been encouraged to trade up

  • 34 (47) Alpro

    29 Mar 2018

    After racking up a whopping 19% sales boost the previous year, Alpro’s seemingly unstoppable growth began to slow in 2017

  • 35 (34) Comfort

    29 Mar 2018

    Comfort fared better than any other laundry brand in percentage terms

  • 36 (37) Doritos

    29 Mar 2018

    Doritos can’t afford to lose custom in the UK. Its value growth is somewhat deceptive

  • 37 (42) Young's Seafood

    29 Mar 2018 | By Rachel Graham

    Frozen fish prices are rising fast. So although Young’s has sold about a million fewer units, value is still up

masterbrands

cadbury one use

1 (1) Cadbury

29 Mar 2018

Inflation has been a major driver of growth for Britain’s biggest grocery brand

soft drinks

Fever Tree

Fever-Tree beats Coca-Cola and Walkers on sales growth

05 Apr 2018 | By Daniel Woolfson

The premium mixers behemoth has added a massive £42m (121.5%) to its value

Cadbury Dairy Milk ad still Jan 2018

What is a brand?

29 Mar 2018 | By Emma Weinbren

When does a product become a brand in its own right? And what happens when it is a variant of a larger brand?

  • 41 (42) Haribo

    29 Mar 2018

    Feeling the pinch of the war on sugar, the brand has ventured into reduced sugar varieties

  • 42 (46) Kinder

    29 Mar 2018

    Kinder managed to bag an extra £2.2m in value last year, largely due to average price increases of 3.4%

  • 43 (39) John West

    29 Mar 2018

    John West netted £4.2m less than last year, despite average price rises of more than 25p across its range

  • 44 (33) Pringles

    29 Mar 2018

    Pringles’ famous ‘once you pop you can’t stop’ slogan looks shakier in 2018 than ever before

  • 45 (45) Uncle Ben's

    29 Mar 2018

    Despite flat value, the Uncle has shifted an extra 4.6 million packs

  • 46 (35) Whiskas

    29 Mar 2018

    In what Whiskas describes as a “challenging and ever-changing” petfood market, sales slipped more than £15m

  • 47 (51) Magnum

    29 Mar 2018

    A focus on innovation helped Magnum drive far more impressive growth in 2017 than the measly 0.5% it managed the year before

  • 48 (44) Ariel

    29 Mar 2018

    Another casualty of the declining laundry category, Ariel suffered an 11.9% fall in volume

  • 49 (55) Quorn

    29 Mar 2018

    Few trends have exploded so spectacularly in the past year as the plant-based diet

  • 50 (41) Volvic

    29 Mar 2018

    Volvic has blamed “distribution decisions” by Tesco, Asda and Morrisons in 2016 for sliding sales

  • 51 (58) Fanta

    29 Mar 2018

    Over the past year, Brits have glugged down an extra 23.2 million litres of the stuff

  • 52 (49) Evian

    29 Mar 2018

    Sales have been slow for Evian this year

  • 53 (50) Yeo Valley

    29 Mar 2018

    Granted, growth of £1.2m is hardly cause for popping the corks

  • 54 (52) Mr Kipling

    29 Mar 2018

    No one could accuse Mr Kipling of standing still

  • 55 (54) Ribena

    29 Mar 2018

    Ribena’s down £2.5m due to shoppers shunning sugary softs

  • 56 (46) Princes

    29 Mar 2018

    Life has been far from smooth sailing at Princes

  • 57 (53) Aunt Bessie's

    29 Mar 2018

    Aunt Bessie’s is focusing on more targeted digital and social content

  • 58 (59) Lenor

    29 Mar 2018

    Like all laundry brands, Lenor is battling against falling sales

  • 59 (57) Flora

    29 Mar 2018

    Despite refreshed packaging and NPD to appeal to the growth of plant-based diets, sales fell 6.4%

  • 60 (60) Bisto

    29 Mar 2018

    Facing a sales decline, Bisto is turning to trend-led innovation

  • 61 (73) Kenco

    29 Mar 2018

    How times have changed. Last year, Kenco was in the doldrums as consumers switched away from standard instant coffee

  • 62 (65) Quaker

    29 Mar 2018

    Britain’s biggest porridge brand posted a solid £4m growth in value, having shifted 3% more units

  • 63 (70) Batchelors

    29 Mar 2018

    Higher prices explain much of Batchelors’ £8.2m growth, but not all of it

  • 64 (61) Napolina

    29 Mar 2018

    Napolina has shifted 8.3 million (7.6%) fewer units this past year

  • 65 (64) Finish

    29 Mar 2018

    Bargain-hunting consumers are proving a headache for Finish

  • 66 (82) McCoy's

    29 Mar 2018

    The ridged crisp has taken the title of the fastest growing in the KP Snacks portfolio over the past year

  • 67 (63) Dairylea

    29 Mar 2018

    Its knights in shining armour TV campaign may have enjoyed a rerun last year, but Dairylea remains in need of a saviour

  • 68 (66) Richmond

    29 Mar 2018

    Kerry Foods threw £5m at Richmond’s June relaunch

  • 69 (68) Maynards Bassetts

    29 Mar 2018

    Sales of Mondelez’s ‘super’ confectionery brand fell for the second year running

  • 70 (71) Duracell

    29 Mar 2018

    Strategic collaborations, multi-platform marketing and improvements to its coin cells kept Duracell just about treading water

  • 71 (62) Dolmio

    29 Mar 2018

    Last year was a story of two halves for Dolmio

  • 72 (79) Anchor

    29 Mar 2018

    After years of value decline, Anchor racked up an increase of more than £6m

  • 73 (67) Schweppes

    29 Mar 2018

    A lacklustre performance for Schweppes’ lemonade, which saw £3.7m wiped off its value

  • 74 (75) Chicago Town

    29 Mar 2018

    Chicago Town has inched up value on units down 1.9%

  • 75 (69) PG Tips

    29 Mar 2018

    PG Tips lost over £6m on volumes down 8.9% following the delisting of its green, fruit and herbal infusions lines at Tesco

  • 76 (97) Highland Spring

    29 Mar 2018

    It’s been an energetic year for Highland Spring, the second-biggest riser in percentage terms

  • 77 (81) Pizza Express

    29 Mar 2018

    The restaurant pizza brand racked up another £2m in sales in what marked the first full year of its range in Iceland

  • 78 (83) Kleenex

    29 Mar 2018

    Sales of Britain’s biggest tissue brand have held up in a commoditised market

  • 79 (89) Irn-Bru

    29 Mar 2018

    AG Barr’s orange fizz has shot 10 places up the top 100 with a £5.2m gain

  • 80 (78) Twinings

    29 Mar 2018

    Twinings has been fighting back against the rise of own label and the demise of black tea

  • 81 (72) Bold

    29 Mar 2018

    Despite heavily promoting the benefits of liquitabs, Bold still lost £8m in value

  • 82 (93) Thorntons

    29 Mar 2018

    The chocolate brand has clambered back into growth. Not only is value on the up but volumes have climbed 6.1%

  • 83 (91) Ben & Jerry's

    29 Mar 2018

    Ben & Jerry’s can seemingly do no wrong

  • 84 (74) Hellmann's

    29 Mar 2018

    Mayonnaise sales overtook ketchup for the first time last year

  • 85 (76) Buxton

    29 Mar 2018

    Buxton has seen volumes plunge by 9.4% in a relatively inactive year

  • 86 (80) Air Wick

    29 Mar 2018

    The success of own label hit household brands hard last year

  • 87 (86) Ginsters

    29 Mar 2018

    Britain’s top pastry brand has sold an extra 3.2 million (4.1%) units in the past year

  • 88 (84) Mars

    29 Mar 2018

    Not known for prolific NPD, Mars added a new variant to its bars last year

  • 89 (90) Pot Noodle

    29 Mar 2018

    Strong NPD kept Pot Noodle simmering in a year that saw rival Batchelor’s (63) move into convenience pots

  • 90 (77) Surf

    29 Mar 2018

    A steady stream of innovation hasn’t been enough to stop the tide turning against Surf

  • 91 (99) Hula Hoops

    29 Mar 2018

    The brand has added £12.5m to its sales, while keeping prices the same

  • 92 (88) Kettle

    29 Mar 2018

    Kettle’s 2.5% loss and 0.4% dip in volume suggest it can no longer take UK growth for granted

  • 93 (95) Ferrero

    29 Mar 2018

    Ferrero invested heavily in above-the-line ads to promote Ferrero Rocher as a gift

  • 94 (92) Old El Paso

    29 Mar 2018

    That BBC Good Food crowned Mexican Britain’s favourite cuisine of 2017 makes Old El Paso’s decline look like a bit of a let-down

  • 95 (97) Dr Oetker

    29 Mar 2018

    Fresh from a strong 2017, Dr Oetker is hoping to capitalise on the plant-based trend this year

  • 96 (85) Weight Watchers

    29 Mar 2018

    The pounds continue to fall off Weight Watchers, which shed a further £12.1m in 2017

  • 97 (94) Rowntrees

    29 Mar 2018

    The war on sugar has been front of mind for Rowntrees this past year

  • 98 (93) Regina

    29 Mar 2018

    Regina lost just shy of £3m, shifting 1.9% fewer units as shoppers defected to own label

  • 99 (99) Tassimo

    29 Mar 2018

    A bevy of new brews has helped Tassimo net nearly £4.2m in growth

  • 100 (113) Celebrations

    29 Mar 2018

    OK, so Cadbury’s chocolate growth is more than three times the size of Celebrations’, but there’s still plenty to cheer

The challengers

  • 102 (111) Dr Pepper

    29 Mar 2018

    With the sugar levy looming, there are no prizes for guessing what’s driving Dr Pepper’s growth

  • 104 (112) Rustlers

    29 Mar 2018

    Microwaveable burger brand Rustlers continues to gain a solid following

  • 108 (115) Yorkshire Tea

    29 Mar 2018

    As tea sales cool, Yorkshire is keeping nice and cosy

  • 114 (122) Slimming World

    29 Mar 2018

    Iceland’s upstart Slimming World is going from strength to strength

  • 114 (110) Peperami

    29 Mar 2018

    Britain’s biggest meat snack is up by £5.1m

  • 120 (130) Pilgrims Choice

    29 Mar 2018

    Pilgrims Choice proved a worthy challenger with solid volume and value growth

  • 122 (160) Fever-Tree

    29 Mar 2018

    Fever-Tree’s growth this year is nothing short of astounding

  • 130 (137) Oreo

    29 Mar 2018

    The world’s biggest biscuit brand is also Britain’s fastest growing

  • 131 (136) Sheba

    29 Mar 2018

    Sheba is, on the face of it, ticking along nicely at the luxury end of the market

  • 133 (158) Naked

    29 Mar 2018

    Naked has achieved the sixth greatest gain in this year’s report

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