Asda news and analysis
Asda is the third-largest supermarket in the UK, present in both large-format superstores and Express convenience stores. It is known for its value-led approach, including the 'Asda Price' and 'Rollback' campaigns. The Grocer covers Asda with news, analysis, insight and opinion, including pricing comparisons through the Grocer 33, strategic changes, and performance updates.
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Grocer 33‘Nothing to improve’: Asda offers best shop on the Isle of Wight
Our shopper found the store spacious with ‘no sense of crowding’ and praised the staff who ‘were all friendly and smiling’ and often stopped what they were doing to assist
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Grocer 33Asda Isle of Wight manager on seeing off rivals ahead of Aldi's arrival
Keenan Knight tells The Grocer about swapping Morrisons for Asda his team’s sense of togetherness and the challenges thrown up by running a store on the Isle of Wight
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Grocer 33Asda is cheapest supermarket despite highest annual inflation
Asda offered the lowest price for two-thirds of the items on our shopping list
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NewsFreiberger Group tries again in UK pizza with Ernie’s launch
The group has ceased production of its first UK brand Craft Pizza, which made its Tesco debut last year
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Comment & OpinionSainsbury’s, Morrisons, Tesco & Majestic: inside grocery’s consolidation rush
Sainsbury’s explored a Morrisons merger before walking away and Tesco is circling Majestic Wine. What does it tell us about where the grocery sector is heading?
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Comment & OpinionLoyalty schemes: Lidl is flying, but does Aldi boss have a good point?
In one corner, Aldi’s UK chief Giles Hurley has said loyaly schemes are ‘duping’ customers; in the other, Lidl is beating Aldi on every metric of sales growth, thanks partly to its loyalty scheme
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NewsAsda turns 220-plus products pink in cancer campaign landmark
Singer Kylie Minogue is supporting the 30th anniversary by designing an exclusive Tickled Pink t-shirt
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Grocer 33‘Great leaders create more leaders’: Asda Southgate boss on winning affluent shoppers
Store manager Yamoah Kusi-Mensah on shouting about value to win over a wealthy catchment, fixing availability with ‘Ops Clock’ and his ambition to give Southgate an M&S-style feel
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Grocer 33Asda comes out top in north London supermarket battle
In this region of conspicuous affluence, it was Asda that picked up a rare win and completed a service and price double in our Green Week special
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Grocer 33Asda offers cheapest shop as inflation hits green goods hard
Our selection of organic, British, plant-based and other products with green credentials cost 5.6% more than a year ago
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NewsAsda pilots new ‘Rewards Plus’ feature in latest loyalty expansion
Scottish shoppers will be able to unlock additional spending cash pots and fuel savings throughout October under the latest loylaty pilot
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Comment & OpinionRetailers need to stop taking British farmers for granted
Retailers – who often boast about their desire to ‘back British’ – are not walking the walk. Retailers must pay fair prices on top of their long-term contracts
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NewsOne Planet Pizza debuts frozen ready meals trio in Asda
The frozen ready meals range is made at a specialist small-batch plant in Blackpool
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NewsMorrisons cuts price of meal deal by 10p in food-to-go expansion
It makes Morrisons’ meal deal the ‘cheapest on the market’, the supermarket said
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NewsAldi tops UK supermarket ranking for use of sound and music
UK supermarkets performed poorly versus global rivals, with only Aldi appearing in the top third of the table of 100 supermarkets around the world that were assessed.
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Grocer 33Asda continues streak as cheapest supermarket and widens margin
Asda had the highest rate of inflation this week but still landed the win
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NewsAsda brings back fuel discount for loyalty scheme members
Asda first introduced the offer in July, linking its Rewards app and its petrol forecourts for the first time
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NewsAsda to roll out InPost parcel lockers to 700 stores nationwide
It is the latest in a long line of parcel delivery partnerships with supermarkets
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Grocer 33Asda’s narrow pricing win thanks to EDLP and price cuts
Asda led on price for seven items in our basket, matching a further seven
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News‘Exceptionally strong buyer demand’ outstripping supply of c-stores
Both convenience and forecourt sectors are seeing ‘exceptionally strong buyer demand’, according to property advisor Christie & Co’s 2026 Retail Market Review