Asda news and analysis
Asda is the third-largest supermarket in the UK, present in both large-format superstores and Express convenience stores. It is known for its value-led approach, including the 'Asda Price' and 'Rollback' campaigns. The Grocer covers Asda with news, analysis, insight and opinion, including pricing comparisons through the Grocer 33, strategic changes, and performance updates.
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Comment & OpinionEditor’s picks: Health Summit friction, Asda growth and Diageo’s mid-strength move
Feathers were ruffled at The Grocer Health Summit, but there was real value in bringing together voices that rarely share the same stage
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Grocer 33Asda’s narrow pricing win thanks to EDLP and price cuts
Asda led on price for seven items in our basket, matching a further seven
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News‘Exceptionally strong buyer demand’ outstripping supply of c-stores
Both convenience and forecourt sectors are seeing ‘exceptionally strong buyer demand’, according to property advisor Christie & Co’s 2026 Retail Market Review
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NewsAsda back in growth over 12 weeks for first time since March 2024
Sales at Asda were up by 0.1% year on year in the 12 weeks to 6 September
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Grocer 33Asda is cheapest supermarket for back to school shopping trip
Asda was cheapest for 15 of the items on our list, exclusively so for nine
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NewsMorrisons backs local charities with £1m community spaces fund
Morrisons will offer grants to local charities hoping to make ‘capital improvements’ to their spaces or buildings
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NewsAsda completes rollout of 1.2 million ESLs across Express estate
The technology has replaced the manual task of swapping out over 120,000 paper price tickets per week
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NewsVolume sales tell different story of Asda and Aldi’s performance
The Worldpanel numbers are ammunition for Aldi CEO Giles Hurley after he was branded ‘desperate’ for attacking rivals’ loyalty schemes
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NewsAsda passes psychological ’milestone’ with first sales growth for two years
The supermarket’s latest Q2 and Q3 performance shows that it had entered the ‘foothills’ of recovery, said executive chairman Allan Leighton
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NewsJoybuy encourages shoppers to scan supermarket receipts to earn loyalty points
Users can upload up to five receipts a month, earning points equal to 2% of their supermarket basket total.
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NewsAsda hails ‘life-changing’ £1m investment into community spaces
Over the past year the supermarket’s Local Community Spaces Fund had had a ‘life-changing impact’ on people’s lives in towns and villages across the UK, Asda said.
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Comment & OpinionDoes Morrisons’ new price promise mean Aldi Price Match is dead?
From today, Morrisons pledged to price match or be cheaper than Sainsbury’s, Tesco, Asda, Aldi and Lidl across 500 core grocery lines
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NewsMorrisons to match all rivals’ prices on 500 lines in new price commitment
The new ‘Unbeatable Prices’ commitment will replace Morrisons’ existing Aldi and Lidl ’Price Match’
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InterviewsRachel Eyre on building ‘a better version’ of Asda
Asda’s chief customer and digital officer is determined to bring back ‘Asdaness’ – boosting standards in stores and online while retaining its focus on price
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Grocer 33Asda’s happy and helpful staff carry it to Hereford victory
Asda’s 44,963 sq ft store picked up a score of 88, including maximum marks for accessibility, features and services, customer service, and tills and checkout
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Grocer 33Asda Hereford’s store manager on ‘the underdog’s’ turnaround
Craig Commander’s Hereford store is an example of what “Asdaness” looks like at its best
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Grocer 33Consistent low prices see Asda take decisive win as cheapest supermarket
Asda was cheapest for every ingredient for our veggie Mexican feast
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Comment & OpinionWhat’s the deal with Asda’s indie convenience push?
Last week, Asda announced a new wholesale supply model for independent retailers, after striking a partnership with Scottish retailer One O One to trial its new Asda Convenience fascia in three Glasgow stores
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NewsHunt & Brew launches high-protein milk into Asda
The business described the move as a ’game-changer’ for the dairy aisle, with the product delivering 16g of protein per 250ml serving
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NewsWorldpanel: shoppers lapping up promotions despite calls for clampdown
Deals were included in 31.3% of grocery sales in the four weeks to 9 August 2026, their highest level this year, as shoppers sought to save money