Asda news and analysis
Asda is the third-largest supermarket in the UK, present in both large-format superstores and Express convenience stores. It is known for its value-led approach, including the 'Asda Price' and 'Rollback' campaigns. The Grocer covers Asda with news, analysis, insight and opinion, including pricing comparisons through the Grocer 33, strategic changes, and performance updates.
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NewsRude Health expands into Asda with chilled nut milk range
The Oddlygood Group-owned brands’ Chilled Oat with Calcium and Chilled Almond with Calcium drinks will roll into Asda this week
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Analysis & FeaturesWhy retail media is facing a backlash
The retail media revolution is upon us – but some suppliers are feeling pressure to pay for it without enjoying measurable returns. Is a ‘win-win’ really achievable?
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NewsAsda takes school careers programme nationwide in virtual rollout
Asda hopes to encoruage children around the UK to explore careers in retail, and encourage them to grow in confidence
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Grocer 33Asda lands its first win this Grocer 33 year with Weymouth store
Our shopper praised Asda’s staff, who were ‘always happy to help’ and provided detailed directions to products
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Grocer 33Asda Weymouth: the seaside store that’s ‘busier than Christmas’
Wayne Bailey’s superstore in Weymouth shows that despite the company’s recent struggles, Asda can still deliver a brilliant shopping trip
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Grocer 33Asda wins cheapest supermarket of the week with margin of 4%
After picking up the price award at The Grocer Gold Awards, Asda provided the cheapest basket this week by a 4% margin
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NewsAsda expands Exceptional range with 12 new cheeses
Among the new arrivals are an AOP Ossau Iraty and a Cave Aged Goats Cheese
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NewsAsda becomes top supermarket for multibuy promotions
Asda has stepped back from a price cut-driven promo strategy to become the biggest supermarket for multibuys
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NewsAsda shakes up store staff working hours in bid to improve customer experience
Store staff will be expected to work flexibility across all areas of the store. Some will also be offered voluntary redundancy, according to proposals seen by The Grocer
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NewsAsda Express mark-up edges up despite more price matching
The absence of Asda’s deepest rollback promos from smaller stores pushes overall convenience premium higher
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NewsAsda denies stores at risk despite ‘shambolic’ Mitie security guard consultation
Mitie has put more than 300 Asda security jobs at risk, in a move that GMB has labelled as ‘shambolic’
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NewsAsda gives loyalty shoppers fuel discounts in latest Rewards enhancement
This is the latest in a new ‘summer programme’ of loyalty enhancements rolled out by Asda as it looks to make its much-maligned Rewards loyalty programme more competitive
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NewsAsda restructures commercial team following job cuts
It has seen job roles widened, as well as the adoption of new titles across the buying team at Asda House
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NewsAsda to roll out faster, more reliable internet connection to 500 Express sites
The multi-year deal with Evolve will see more than 450 stores upgraded this year, across the full range of Express formats
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Comment & OpinionRetailer turnaround plans always cost suppliers money
A retailer’s reset exists to improve the retailer’s economics – it clearly helps to dress the wolf in sheep’s clothing, says David Sables, CEO of Sentinel Management Consultants
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NewsDiageo pushes smaller-sized spirits bottles in retail tie-up with Asda
It comes as Diageo looks to hit reset under the stewardship of new CEO Dave Lewis
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Events & AwardsThe Grocer Gold Awards 2026: Grocer 33 — price award
Asda increases number of cheapest shops to take a resounding victory
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NewsLidl loyalty discounts now claimed in over half of shopping trips
The rate of shops involving a coupon reward has more than doubled from 26% in March 2025 to 57% in May 2026
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NewsAsda appoints new George CEO to replace Liz Evans
Helen Connolly will rejoin Asda from New Look, where she is currently CEO
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NewsAsda to cut 150 head office jobs to fuel turnaround plan
Asda is cutting 150 jobs across its Leeds head office, as it rushes to cut costs to fuel its turnaround plan