Asda is spending £12m to upgrade a number of stores across Yorkshire and the north as part of its wider strategy to improve customers’ in-store shopping experience.
The supermarket, which is modernising its estate as part of ongoing turnaround efforts, announced the upgrades today to mark Yorkshire Day.
Key stores in Kingswood, Harrogate, York, Pudsey and Keighley will benefit from upgrades worth a total of £7.2m by the end of 2025, while an additional £4.6m will also be spent on improving its Grimsby and Stockton branches.
Asda intends to extend the refurbishment programme to more UK locations in 2026.
All stores will undergo a full shop floor refurbishment, including simpler and “more intuitive” layouts, new feature lighting and neon signage. The work is expected to start in September and should take around seven weeks. All stores will remain open throughout.
“We’re proud to continue investing in the communities we serve – especially in Yorkshire, where our story began 60 years ago,” said Liz Evans, chief commercial officer for retail and non-food.
The work follows the £2m transformation of Asda’s Pilsworth store in Bury, which reopened in March to ”overwhelmingly” positive feedback from customers.
Asda’s continued efforts have been paying off, as sales figures for the supermarket are finally showing “green shoots of recovery”, following a long-term sales drop that pulled the supermarket to a £600m loss last year.
Ongoing investments into in-store experience and pricing are also having an effect: Asda recently reclaimed its title of the UK’s lowest-priced major supermarket at The Grocer Gold Awards. It has had a strong start in the current Grocer 33 year, beating rival retailers on price for the fourth time in the first five weeks.
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