Inferno has won a national distribution deal with Sainsbury's for its Hot Tomato Ketchup and Devils Brown Sauce.

Inferno founder Charles Roberts said the retailer was stocking the new sauces (rsp: £1.99) amid growing demand for the brand's more established mustard and horseradish lines.

Already available in Waitrose, the spicy ketchup and brown sauce hit Sainsbury's this week.

"The sauces are like home-made produce on a consistent basis," said Roberts. "We source most ingredients from the UK."