Sainsbury’s is targeting Nectar card holders in a drive to ramp up its car insurance business.

Via a new partnership with RBS Insurance, members of the Nectar loyalty scheme can get 15% off their car insurance premiums and will also pocket double points on their shopping with the supermarket for a two-year period.

“Not only will we deliver competitive premiums, through our double Nectar points initiative, we’re also giving motorists the ability to save money in store and at the forecourt,” said Sainsbury’s Finance chief executive David Fisher.

“Our aim is to significantly grow our insurance business over the next five years and motor insurance is key to this strategy.”

The supermarket has offered car insurance via its partnership with Esure for a number of years.

Read more
New Clubcard tie-up lets shoppers pay off energy bills (10 May 2011)
Sainsbury’s Bank relaunches car insurance (6 June 2005)