Coca-Cola is showing the bottle to evolve the brand with new festive packs for Coca-Cola Original and Diet Coke.
It is launching seasonal graphics across two-litre bottles and multipacks of 330ml cans as well as sleeved designs for its glass bottles.
Its Diet Coke bottle has been given a silver sleeve while Original has a red sleeve, both decorated with snowflakes. A glass Coca-Cola Original bottle has an image of Santa with the message ‘To Santa with love’. One sleeved design will be available in each six-pack of the glass bottles.
It has been a year of packaging tweaks by Coca-Cola Enterprises to breathe life into the ailing fizzy drinks category.
In May it commissioned the likes of Manolo Blahnik,