All Seasonal articles – Page 36
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NewsSainsbury’s Christmas ad campaign focuses on nostalgic festive memories
The supermarket unveiled the first of three adverts over the weekend
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NewsCook customers favour ‘turkeys for two’ for Covid Christmas
Centrepieces which feed up to six people are also proving popular
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Comment & OpinionStartups have a rare opportunity to snap up Christmas TV airtime for cheap
Rather than having a digital-first approach, these brands have a chance to develop ideas that work across online and offline channels, says Josh Clarricoats, managing partner at Hell Yeah
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NewsMults urged to capitalise on salad health halo this Christmas
Florette is expecting bumper seasonal sales over the past few years to grow further in light of pandemic shopping habits
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NewsChristmas turkey rush could lead to shortages of British birds
Sales of joints and smaller birds are reported to have tripled year-on-year, according to one major retailer
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NewsAsda reports online Christmas surge but customers cutting back on food
Sales of frozen turkey crowns, which typically serve three to four people, had increased by 230% year on year so far, Asda said
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Comment & OpinionChristmas grocery delivery slots are full – but it’s not the only channel for shoppers
Click & collect, delivery via third-party sites like Deliveroo and in-store shopping must be sold as viable alternatives
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Comment & OpinionSupermarkets have a tough choice to make this Christmas
Delivery slots are already filling up, making it tough for the mults to please everyone, says Matt Lee, MD at Capture
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NewsMondelez ditches plastic trays in packaging switch-up
Mondelez claims the move will result in 33 tonnes less plastic being used this Christmas
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NewsTesco releases tongue-in-cheek coronavirus 2020 Christmas ad
Tesco has opted for a humorous take on its festive ad this year
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Analysis & FeaturesLidl’s Christmas ad mocks the schmaltz of rivals’ campaigns
The ad includes an undisguised dig at Aldi’s Kevin the Carrot
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NewsJohn Lewis Christmas ad launched with kindness theme
The two-minute ad features various scenes of people helping one another
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Promotional FeaturesSafety, ease and joy - the secret to future-proofing grocery during lockdown and beyond
The Covid-19 pandemic has turned Maslow’s hierarchy of needs on its head. Can retailers now rekindle brand loyalty by focusing on shifting consumer and digital trends?
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NewsWholesalers call for clarity as Christmas trading hangs in the balance
The industry is unable to plan for Christmas demand due to the lack of detail around the government’s post-lockdown plans
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NewsAldi to give store and distribution staff 10% Christmas bonus
The discounter is to give store and distribution staff a 10% bonus for November, paid in December ahead of Christmas
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NewsBrakes’ Meals & More charity launches fifth Christmas campaign
Wholesaler warns government support will not reach all families in need
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Comment & OpinionDigital connections will prove festive differentiatiors
Christmas will come a month early for many grocers this year, says Miya Knights, head of industry insights at Eagle Eye
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NewsMorrisons gets festive with Dua Lipa for new advert
The Morrisons ad will also feature before the pop star’s online streaming event Studio 2054
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Analysis & FeaturesWhat’s going to happen to grocery spend this Christmas?
So are Brits excited for Christmas despite the pandemic? And what is going to happen to grocery spend?
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NewsM&S to donate £2m to charity as part of celebrity-led Christmas campaign
The upmarket retailer has kicked off this year’s festive campaign with a minute-long ad voiced by actress Olivia Colman





