All Shopper trends articles – Page 30
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Promotional FeaturesAre retailers missing out on a driven opportunity?
With almost 9 in 10 post-pandemic shoppers still preferring to drive when shopping for groceries1, retailers could be missing a golden opportunity to pique their interest while on-the-move, potentially driving footfall and sales.
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Promotional FeaturesWhat is the ultimate shopper experience? And do you have what it takes to deliver it?
The online grocery channel is growing at a phenomenal speed. But are your products discoverable to shoppers? And are you ready to win on the digital shelf?
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Promotional FeaturesThe magic of short-term loyalty: instantly changing shopper behaviour
In an era when grocery shoppers have more choice than ever, what can supermarkets do to supercharge their existing loyalty activities? BrandLoyalty points to a recent successful campaign with Sainsbury’s as a positive example.