Soft drinks <span id="Soft drinks "></span> – Page 128
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Tropicana pulls smooth move on rival Innocent
PepsiCo is determined to wrest market share from Innocent in the booming smoothies category with its new premium Tropicana Smoothie range. The five-strong range of Tropicana smoothies launched last month are now being promoted heavily...
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Why Coca-Cola's success is down to mind over matter
A Houston researcher claims to have found a reason for Coke's domination of the cola market - and it doesn't have much to do with the product itselfIn the decades-long battle of the colas, Coke continues to outsell Pepsi. Not because it...
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Cadbury Schweppes to demerge in May
Cadbury Schweppes will demerge its US beverages business Dr Pepper Snapple Group from its confectionery business Cadbury on 7 May.A shareholder meeting will be held on 11 April to approve the demerger, first announced in March last year, the...
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Schweppes' Classic way to revive flat adult soft drinks
Schweppes is hoping to inject some fizz into the flat premium adult soft drinks market with a £2m media spend this April supporting the launch a new range and the rebranding of its sparkling offer. Classic will include ginger beer and...
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Spall brings Tesco's supply chain expertise to Innocent
Innocent has appointed former Tesco director Stephen Spall to head up its supply chain and help drive ongoing expansion. Spall will be responsible for a 40-strong supply team and will oversee the company's entire supply chain "from field...
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The Challenge - 'Schweppes, Britvic should be delighted'
Fever-Tree faces formidable competition from Coca-Cola's Schweppes brand which, including mixers and soft drinks, is worth just shy of £100m at retail. Coca-Cola has paid more attention to both the mixer category and its Schweppes brand in recent...
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gazza lacks red bull control
Last weekend The Sun reported that Paul Gascoigne was addicted to Red Bull. The ex-England soccer ace had told staff at a hotel he was drinking 50 cans of the stuff a day - on top of pints of beer, cider and double brandies - before voluntarily...
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Two chairmen for Cadbury Schweppes
Cadbury Schweppes has appointed two new chairmen as it edges closer to completing the demerger of the confectionery and Americas Beverages businesses.When the demerger is finalised, Roger Carr, who has been on the Cadbury Schweppes board...
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Appletiser's £6.8m push for 5-a-day
Appletiser is building on its new 5-a-day strategy for 2008 with a £6.8m campaign.The campaign, which cost 25% more than last year's, will highlight the product's 5-a-day accreditation, which was put on packs in October, as well as its...
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VAT ruling deals blow to Innocent
A VAT tribunal ruling in favour of a wheatgrass juice supplier has indirectly dealt a potentially severe blow to Innocent Drinks.This week, Tonic Attack won a three-year battle to get its product considered by HM Revenue & Customs as a...
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PepsiCo tries smooth move with Tropicana
On paper, Tropicana's entry into the smoothie category looks a canny move by PepsiCo. Valued at £240m, almost twice the size of Innocent, Tropicana is a true superbrand in the soft drinks category. If any brand were fit to take on Innocent,...
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Innocent targets dairy with launch of thickies
Innocent is hoping to replicate its smoothies success with a move to the dairy aisle in its first venture beyond the chilled juice fixture, The Grocer can reveal.The fast-growing brand is launching three 'thickies' in 750ml plastic...
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Coke Zone 'is not for kids'
Coca-Cola has insisted its latest campaign does not break a promise not to promote its products to kids. It is ploughing £5m into Coke Zone, a long-term on-pack giveaway that encourages teens to repeat-buy in order to accumulate points...
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Tropicana takes on Innocent with premium smoothie line
PepsiCo is investing £9m in the launch of a premium Tropicana smoothie range to compete with Innocent as part of a total overhaul of its UK smoothie strategy. Tropicana, which also owns the PJ's Smoothies brand, said it would be targeting...
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My Alternative CV - Gavin Lissimore, channel manager, Red Bull
What's your nickname? Lissle or Big Gee. Who was your first teenage crush and why? Heather Graham after I saw her in the film License To Drive. When was the first time you got drunk and what was your tipple? I was 14 and drank Diamond White. I ...
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Tangerine Confectionery acquires Monkhill
Tangerine Confectionery has acquired Monkhill from Cadbury Schweppes for £58m.Monkhill manufactures Butterkist popcorn, Barratt Sherbet Fountains and Jameson's chocolate confectionery and operates three factories and a distribution...
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Coca-Cola injects some fizz into the pop charts
Coca-Cola has started the year as it means to continue - at the top of the soft drink charts. After two years as the most featured of the top five soft drinks brands on promotion, it accounted for 33% of space last weekend.
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Innocent gets cash to grow
Innocent Drinks has secured a £32m loan from Bank of Scotland to fund continued expansion in Continental Europe. The company, set up in 1998 by Richard Reed, Adam Balon and Jon Wright, is now in six countries outside the UK and Ireland -...
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In Brief: Saucy adverts axed; A younger audience; Oriental sales push
Saucy adverts axed Diet Coke is understood to be axing its saucy TV ads featuring female workers and bare-chested builders and window cleaners - 10 years after they first aired. Subtler campaigns will now be used, in line with Coke's US strategy.
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R&R targets health and super premium sectors
Rachel's Organic and Ribena are breaking into new categories with the launches of ice cream and smoothie lollies as licence owner R&R seeks to drive sales through super premium and healthier products. The February launches come after last...