Soft drinks <span id="Soft drinks "></span> – Page 132
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Tizer aims for retro revival
Tizer is going back to its roots with a more fruity formulation aimed at mothers.The soft drink is now made with 10% fruit juice and has new packaging based on the 1980s design that will flag up the fact that Tizer now contains no...
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Lucozade gets its edge back
Lucozade Energy is launching an £8.25m marketing campaign to help 'Britons get their edge back'. The campaign will include TV ads and a roadshow that will visit motorway service stations and workplaces. A website -...
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Product recall hits Cadbury Schweppes
Cadbury Schweppes has admitted that its product recall last June following a salmonella scare has hit UK sales by £35m.“We estimate that the product recall in the UK reduced revenues and underlying profit from operations by £30m-£35m and...
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Britvic gearing up for child health challenge
Britvic is bringing out new juices under its Robinsons and Fruit Shoot umbrellas in a bid to boost the brands' health credentials and avoid the looming ban on advertising to children. A range of Robinsons Smooth Juice will appear on...
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Pomegranate gets all Bullish
Red Bull UK is aiming to capitalise on pomegranate juice's UK popularity by adding the flavour to its Sabai range in April. Tesco is to list the newcomer in a four-pack retailing at £4.99 from May. There was a 300% increase in...
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Climbing the ladder
How did you get to where you are today? I started out at SmithKline Beecham as a territory manager before moving into marketing with a role on Lucozade Sport. After a break from the food industry with Energizer batteries, I joined HP...
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Mature look for Ribena
Ribena has a new grown-up look in a bid to get more adults quaffing the squash. Its new image is designed to appeal to a young adult audience and reflects Ribena's heritage of growing fruit, using images of native wildlife, such as...
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Sunrise takes on Adez with soya drinks trio
Soya Health Foods, the producer of soya milk brand Sunrise, is heating up the competition in the soya beverages market with the launch of a range of juice and milk drinks aimed at the breakfast table. The Sunrise Healthy Start range will...
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Crush squeezes out ambient premium
'Not as thin as a juice and not as thick as a smoothie' is Aussie drink brand Sunraysia's sales pitch for its new Crush brand, made from crushed fruit blended with purified water. The manufacturer aims to build a premium offering in the...
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Pear juice given the Appletiser treatment
Appletiser is hoping to claim a bigger share of the burgeoning juice market with the introduction of a 100% lightly fizzy natural pear juice. Peartiser, which the company claims is the first drink available in the UK that uses nothing but...
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Bucks Fizz is a Shloer thing with the testers
Shloer has reason to toast its success, thanks to its Bucks Fizz offering clocking up the highest score in The Grocer's Acid Test slot during 2006. Of the 50 food and drink products sampled by consumer and retailer testers throughout the...
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Brand giants are listening
Coke, Walkers, Birds Eye, Magners and Pringles are among the major brands that have grown in value - in some cases spectacularly - this year, as the industry shows it can respond to consumer needs without government intervention. The...
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The smoothest of operators
The booming popularity of smoothies has helped soft drinks achieve impressive value growth in the past year. The total market made the most of its much-lauded health credentials and clocked up sales of more than £5.7bn - a very perky 8.5% jump...
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Cadbury recall to cost £30m
Cadbury Schweppes' recall of seven products in June this year following a salmonella scare will cost an estimated £30m.The confectionery giant had originally estimated costs of £20m but in a full-year trading update released this morning,...
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How can small suppliers make their size of their businesses a virtue?
Simon Speers MD, Bottlegreen Drinks CompanySmall businesses are driven by their individuals and what an individual does is always under the spotlight. In small business, individuals are under pressure to get a great job done each and...
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Out go the chimps - in comes knitted monkey
Comedian Johnny Vegas and Monkey, the knitted puppet with a cult following, have teamed up with PG Tips to front an £18m advertising campaign for the tea brand in the new year. Owner Unilever will be pouring out £1m a week for the first 12...
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CCE adds zest to drinks to refresh key brands
Coca-Cola Enterprises is ringing the changes with its Diet Coke and Minute Maid Froot Refresh brands as part of a wave of activity planned for the next 12 months. From February, its Diet Coke with Lemon and Diet Coke with Lime variants...
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Making kids wild with a health kick
Britvic has responded to new government standards for food and drink sold in schools with a range of healthy fruit juice drinks for schoolchildren. The Really Wild Drinks Company range will be available in 250ml cans for vending machines...