Soft drinks <span id="Soft drinks "></span> – Page 134
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In Brief: Illsley for Northern; Society president; Newton joins Bacardi; Innocent reshuffle
Illsley for Northern Northern Foods has appointed Tony Illsley as a non-executive director. Illsley previously held a number of senior marketing and operational roles with PepsiCo in the UK and Europe, before becoming president...
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Coca-Cola in review of health credentials
Coca-Cola is embracing new drinks - including coffee - as part of its global strategy to counter a slump in its signature fizzy drinks sales. The company is tackling the might of Starbucks with an entry into the lucrative coffee shop...
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Smoothies war hotting up in the freezer aisles
Taking on the likes of Innocent and PJs, King Parrot Foods has put smoothies in the freezer aisle. The new company has come up with an original concept - a single pouch ?of individually quick-frozen (IQF) fruit, low-fat yoghurt and...
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Advertising watchdog says smoothie's antioxidant claim was not so Innocent
Innocent Drinks' bid to push the health benefits of its Superfoods range was dealt a blow this week when it was rapped for an advert describing a smoothie as a detoxification product.The press advert said the pomegranate, blueberry and...
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Ocean spray fits in at spa
A spa break is up for grabs every day for eight weeks in a pre-Christmas offer on packs of Ocean Spray cranberry juice drinks.The first draw takes place next month and winners get a midweek mini-break at one of three Champneys resorts....
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the battle of the brands
Coca-Cola is the most powerful brand in the UK this year but its dominance is under threat as brands playing on their health and convenience credentials move up the pecking order.Valued at more than £1bn, Coke is more than twice as...
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I want that job!
Have you got an analytical brain and about two years' experience in fmcg analysis? Innocent Drinks is advertising for a consumer insights specialist and category insights specialist (p79) to scrutinise data, pull out what matters and explain the...
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Thirst-quenchers with Extreme health edge
High-octane beverage brand Extreme Drinks has been given a vibrant makeover and has also swelled its ranks with a range of vitamin-enriched water drinks. Aqua Vitamins is a blend of natural mineral water, health-boosting vitamins and...
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Is Coca-Cola's bubble about to burst?
Scroll through The Coca-Cola Company's web page of brands and you'll find some big names: Bacardi, Dasani, Dr Pepper, Fanta, Lilt, Schweppes, Sprite. You'll also find some names less well-known in the UK, but no less important to the company:...
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The Coke Challenge
Coke Zero is meant to be a Diet Coke for men, with all the taste and aspirational qualities of the classic Coke drink without the sugar. We thought we would test that claim. We admit, an office Coke Challenge is hardly a scientific way to gauge...
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Free iTunes from Coke
Coca-Cola has teamed up with Apple to give away millions of free songs from its iTunes Music Store.The promotion, which runs from the middle of this month until October, means codes in special packs of Coca-Cola and Diet Coke will be...
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Availability
Asda Craven Way, Bristol0Asda's Craven Way store provided all 33 items on our shopping list this week, but only just. A half-price offer on Pepsi had meant that this product was out of stock in the drinks aisle. Our shopper was lucky to...
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St Clement's 60% juice for schools
Barr Soft Drinks is targeting its St Clement's brand at the lunchbox market and school vending machines, with a range of 60% fruit juice drinks in still and sparkling varieties. The drinks are packed in 250ml screw-cap bottles under the...
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Fell is appointed top marketer at SABMiller
SABMiller has appointed Nick Fell as group marketing director from 1 August. Fell joins the brewer from Cadbury Schweppes where he was director of marketing for Cadbury Trebor Bassett and president of global commercial strategy....
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Lucozade turns up the workout music
Lucozade is working up a sweat to promote the various drinks under its brand. Thirsty exercisers will get a musical incentive to buy Lucozade Hydro Active with an instant-win promotion. Each promotional pack directs drinkers to a...
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Cadbury faces meltdown in million-bar product recall
In a horrible quirk of fate, Cadbury Schweppes chairman Sir John Sunderland was chosen to give the keynote address at last Friday's annual luncheon for the Biscuit Cake Chocolate & Confectionery Association. While not seeming quite his...
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Retailers turn backs on Minute Maid juice
Retailers are turning their backs on Coca-Cola's Minute Maid juice brand, despite the company reporting strong sales for the drink. Sainsbury and Spar have both delisted the one-litre carafes of the not-from-concentrate brand, which...
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Suppliers act to cut carbon emissions
Four of the country's biggest suppliers launched major bids this week to ramp up their green credentials.Cadbury Schweppes, PepsiCo, Coca-Cola Enterprises and Associated British Foods announced programmes to cut their carbon emissions...