All Soft drinks articles – Page 114
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NewsLucozade takes Energy range into cola market
Lucozade is making its first move into the cola market with a new addition to its Lucozade Energy range. Lucozade Energy Cola, which features a black label designed to set it apart from other Lucozade drinks, will be rolling out this…
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NewsAsda puts No Fear’s energy drink on shelf
No Fear Extreme has secured its first supermarket listing and set out its stall as a major player in the energy drink category. From 10 October, it will be rolling out to 238 Asda stores in 485ml cans (rsp: £1.29) featuring a resealable…
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NewsMade from embers? Irn-Bru puts out Fiery
AG Barr is hoping to set sales of Irn-Bru on fire with the launch of the brand's first ever limited-edition flavour. Rolling out to stores from 26 September until December, Fiery Irn-Bru has been designed to offer the taste of its parent...
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NewsLucozade Alert Plus clings on as shot sales struggle
Lucozade Alert Plus has survived an internal review as UK energy shot sales fall woefully short of industry expectations. GlaxoSmithKline pledged £13m in support of its Lucozade Alert Plus drink when it launched in September 2009,...
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NewsInnocent helps kids to make smoothies from unwanted fruit
Innocent has come up with an ingenious scheme to turn unsold fruit into smoothies for schoolchildren. Under an eight-week trial launched last Friday, unwanted fruit collected by one of Innocent's partners in the scheme, food donation...
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NewsDoritos unites with Pepsi Max to cross-sell crisps and drinks
PepsiCo and Britvic have teamed up to develop new Doritos and Pepsi Max lines that are designed to be sold together. The Fire and Ice initiative will involve the launch of a spicy Jalapeño Fire Doritos alongside a cooling lime Pepsi Max,…
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NewsLu Lin and LPV brew up the cubic teabag
We've had round, square and pyramid now the cube-shaped teabag is here. Fifteen years after Unilever claimed a market first with PG Tips Pyramid, tea importer LPV International is introducing a cube-shaped teabag under the Chinese Lu Lin...
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NewsFrijj flaunts freshness with blue bottle caps
Dairy Crest is adding a light blue cap to bottles of Frijj to emphasise the milk shake's freshness, part of a wider redesign to boost the brand's on-shelf impact. Bottles bearing the new caps which replace white ones will be in-store...
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NewsCampaign Trail: Ben Fogle’s typhoo tie-up
TV presenter Ben Fogle is spearheading a £3.5m campaign to support a new recipe and look for Typhoo tea. A new blend has also been created to deliver a "fuller flavour", but Typhoo claimed that unlike Twinings' Earl Grey revamp (see story above) ...
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News
Twinings old Earl Grey back on sale (sort of)
Twinings has started selling its classic Earl Grey tea again - but not through the supermarkets. The 300-year-old business has faced a consumer backlash since it revamped its Earl Grey tea in April by adding extra bergamot and citrus to…
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NewsLondon Tea bags its first Asda listing
Organic and Fairtrade tea brand The London Tea Company is launching into Asda next week. Green Tea Tropical, Peppermint & Spearmint, White Tea and Elderflower, Raspberry Chilli, and Intense Chai will be available in 200 Asda stores...
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News
Horlicks links to Asda cancer campaign
Horlicks Light Chocolate will be tickled pink or at least its packaging will be this month and next. Parent company GSK has linked up with Asda to offer customers a pretty, special edition 500g pack in support of Breast Cancer Care. Ten...
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NewsFirefly loses ‘energy’ and goes all natural
Firefly has gone back to nature and ditched its image as an energy drink. The 330ml bottles have been rebranded to focus on Firefly’s fruity, botanical content, rather than the functional properties of the herbs that provided the original…
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News‘Grown by women’ coffee line launched
Cafédirect co-founder Equal Exchange is launching a range of eight Fairtrade and organic coffees sourced from women farmers. The range, which carries a flash saying "coffee grown by women", launches next month in dark, medium, decaf,...
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NewsPepsiCo’s mini cans to extend female appeal
Soft drinks brands including Pepsi and Tango are being launched in 250ml cans for the first time in the UK. PepsiCo and its UK bottler Britvic are about to roll out multipacks of Pepsi, Pepsi Max and Diet Pepsi in the smaller format and...
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NewsAngry Earl Grey drinkers demand return of Twinings' old blend
Furious tea drinkers have slammed Twinings for changing the taste of its Earl Grey and are demanding the company reinstate the old version. Twinings has been attacked by consumers after revamping its Earl Grey in April this year by adding...
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Analysis & Features
Commodities: Orange juice prices will fall, just wait for the harvests
Orange juice prices have soared after crop failures in key regions, but following two years of price hikes, a fall is now on the cards, says Mintec’s Robert Miles
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NewsDon Simon’s Disney smoothies hit Asda
Don Simon is taking on Innocent with a new range of Disney-branded smoothies for kids. A Cars 2 tropical smoothie and a Disney Princess strawberry and raspberry smoothie launches next week in Asda and is due to roll out to other...
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News"S Budget" lines replace Spar Extra Value range
UK Spar stores will start selling the company’s successful European value range, “S Budget”, from the end of the month. The 33-strong economy range of everyday essentials, which includes chicken fillets, baked beans, energy drinks, bleach…
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NewsRainforest Alliance for Emmi lattes
Emmi is to switch its entire range of Caffè Latte iced coffees to Rainforest Alliance-certified beans in a bid to ramp up its sustainability credentials. Emmi Caffè Latte Light will use Rainforest Alliance coffee from 29 August with Caffè…