All Soft drinks articles – Page 114
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NewsCritical Eye... on the superbrand of Alex Riley
Would someone please stop allowing that moron Alex Riley on the TV? This week, he wrapped up his series on the Secrets of the Superbrands (8pm, BBC3, 31 May) by asking why the global population is so in thrall to brands like Coke.
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NewsNestlé seeks a place for Buxton water at the breakfast table
Nestlé Waters is looking for a slice of the breakfast drinks market with a new campaign urging consumers to quench their 'morning thirst' with Buxton. It is providing 5,000 PoS shelf-edge wobblers to independent retailers and revealed it...
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Only Natural extends range of herbal teas
Only Natural Products, the company behind Dr Stuart's, is expanding its herbal tea portfolio with a new range of stronger-flavoured blends. The organic Higher Living range, available now, consists of eight herbal infusions.
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Analysis & FeaturesAcid Test: Levi Roots Caribbean Crush
The new drinks would “add an exotic twist” to the soft drinks category
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Sunnier outlook for Sunny D after a 52% hike in value sales
Sunny D bosses are hailing a 52% leap in sales over the past quarter as evidence the brand has finally turned the corner despite a further slump in its year-on-year figures.Twelve months ago, Sunny Delight Beverage Company slashed the...
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NewsBottlegreen bought by WKD maker
Bottlegreen Drinks has been sold to Northern Ireland’s SHS Group, the maker of WKD. The soft drinks producer was previously controlled by Piper Private Equity. Piper paid around £5m for a majority stake in 2007 and reportedly valued the company at £30m.
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Illy iced coffee set to keep ‘cold hot’ drink category on the boil
The market for 'cold hot drinks' - one of the fastest-growing sub-sectors in soft drinks - is set to receive a further boost with the launch of an iced range from premium coffee producer Illy. Issimo, which made its debut in the US and...
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Yorkshire Provender aims its fresh soups at young workforce
Premium soup supplier Yorkshire Provender is stepping into Innocent Veg Pots territory with the launch of fresh single-serve soups. The three-strong range described by the company as combining the convenience of soup with the sustenance...
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NewsInnovation guru Goyder moves on from Innocent
Joe Goyder, head of consumer insights for new opportunities at Innocent, has left just 14 months after taking the role. Goyder, appointed in March last year, focused on developing customer understanding around the smoothie maker's new...
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NewsIrn-Bru ad kicks off nationwide activity
AG Barr has unveiled its first marketing push for Irn-Bru aimed at consumers outside Scotland. The £3m campaign part of a £15m annual investment in the brand kicks off with a TV ad that breaks on Monday and will run for three months....
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NewsFocus On Soft Drinks: Soft drinks harden up
Soft drinks have had to weather commodity price hikes and trend changes, but are fighting back with relaunches, collaborations and shifts in marketing strategies, says Nick Hughes
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Focus On Soft Drinks: Innovations
Reggae Reggae Sauce entrepreneur Levi Roots has extended his £30m brand into soft drinks for the first time, launching a range of Caribbean-inspired fruit juices and carbonates.
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Focus On Soft Drinks: A growing passion for new flavours
The past 12 months have seen a raft of exotic soft drinks hit the shelves as suppliers capitalise on the growing willingness of consumers to experiment with new flavours.
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Focus On Soft Drinks: Flavoured milk not just the flavour of the week
Sales of flavoured milk drinks inched upwards last year, with value sales growing 0.2% and volume sales 4.4% [Kantar 52w/e 23 January 2011], leaving plenty of room for growth in a sub-category attractive to health-conscious consumers and, in particular, mothers.
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Focus On Soft Drinks: WP Hopper, the soft drink with a head
Maker The Juice Brewery claims this is the original soft brew a soft drink made using brewing methods.
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Focus On Soft Drinks: Go green with do-it-yourself fizzy drinks
You could say 2010 was the second coming of SodaStream. The fizzy drinks machines, invented in 1903, saw a massive 536% sales increase on the back of distribution gains in Asda and Sainsbury's, secured following a major brand relaunch.
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Focus On Soft Drinks: Coke spends less despite World Cup
Although Coca-Cola sponsored the World Cup and its ad spend was five times greater than that of its nearest rival Pepsi, there was a marginal decline in investment by main brand Coca-Cola and a more significant dip by Diet Coke.
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Focus On Soft Drinks: Turning up the fun for children
As health concerns have risen to the top of parents' agendas, so the onus has fallen on manufacturers to deliver healthier products aimed at children.
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Focus On Soft Drinks: Packaging changes make light work of bottles
The soft drinks sector has traditionally been at the forefront of packaging innovation, having helped to establish formats such as Tetra-Pak and PET bottles in mainstream retail.
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Focus On Soft Drinks: Giant brands thinking big with health
In 2010, PepsiCo shook up the soft drinks industry when it pledged to make 65% of its carbonated soft drinks sugar-free by 2012.