All Soft drinks articles – Page 118
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NewsNescafé recalled in glass contamination alert
Nestlé has been forced to recall jars of Nescafé Collections coffee over fears of glass contamination.
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Campaign Trail: The new faces of Vimto
Vimto's pouting new brand characters Les Cherries make their TV debut this summer as part of a £6m Seriously Mixed Up Fruit push for the brand this year.
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NewsRed Bull gives can maker Rexam wings
Energy drinks such as Red Bull helped boost trading for can maker Rexam to “encouraging” first-quarter sales.
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NewsFocus On Soft Drinks: Not so soft sell
Suppliers are pulling out all the stops on the promotional and advertising fronts to drive soft drink sales – so why are overall volumes down, asks Simon Creasey
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Focus On Soft Drinks: A taxing issue
One of the biggest challenges facing soft drinks producers in the US is the looming spectre of a tax on sugary drinks in some states and cities.
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Focus On Soft Drinks: A taste of tradition
If you were trying to capture the feel of the quintessential British countryside, you might well think of roses, apples and blackberry picking.
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Focus On Soft Drinks: A squash and a squeeze
The Bottlegreen Drinks Company hit on the idea for its flagship product by happy accident.
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Focus On Soft Drinks: Milk drinks shake it up
Flavoured milk drinks clearly have the white stuff to succeed at the moment: their 6.6% volume growth outstripping the growth of their high-profile soft drink counterparts [Nielsen 52w/e 20 March].
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Focus On Soft Drinks: Four to watch
Guaraná Antarctica - a fruit-based drink with a massive following in its native Brazil - has been launched in the UK by distributor Fayrefield. The carbonated drink has an rsp of between 89p and 99p and is made from a fruit that only grows in the Amazon.
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Focus On Soft Drinks: Fancy a stiff drink?
If purveyors of enhanced soft drinks are to be believed, there seems to be a potion for any ailment you could care to list (and some you wouldn't want to).
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Focus On Soft Drinks: Impulse sales declIne as shoppers top up at mults
The impulse market for soft drinks lost its fizz in 2009, with value sales falling 3%.
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Focus On Soft Drinks: Lashings of ginger beer
The recession has given shoppers a taste for brands and flavours they enjoyed in their childhood leading to a resurgence of old favourites such as cloudy lemonade and ginger beer. And it's not just the big brands that are capitalising.
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My Alternative CV: Vince Armitage, Varta Consumer Batteries
Vince Armitage, divisional vice president at Varta Consumer Batteries UK, on luggage, Vimto and Lee Evans
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NewsInnocent Kids debuts new website
Innocent has unveiled a new website for young smoothie fans to complement its latest fridge magnet promotion.
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Aqua Pura flags up Cumbrian heritage
Princes Soft Drinks is pouring £2m into relaunching its Aqua Pura bottled water lineup to emphasise the brand's Cumbrian provenance becoming the latest English water brand to cash in on its homegrown provenance.The revamp is focused...
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Acid Test: Bottlegreen Squeezy Squash
This squash is a light and refreshing drink with a mild, sweet flavour. However, the taste is no different from supermarket own-label squash drinks.
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A Gold Blend romance for 21st century begins
The love affair that kept the nation on the edge of its sofa in the late 1980s is being rekindled for the 21st century.Nestlé's famous Nescafé Gold Blend TV campaign, which starred a pair of love-lorn neighbours in a will-they-won't-they...
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Perfectly Clear gets new lines in revamp
Kent bottled water supplier Silver Spring plans to claw share of the flavoured water category from Volvic with an overhaul of its Perfectly Clear range, six months after a private equity buyout.Privet Capital acquired Silver Spring at...
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Innocent swoops upon Sainsbury’s Brightman
Innocent has headhunted Philippa Brightman, special diets and health manager at Sainsbury's, to help steer the technical side of its fruit sourcing.The 27-year-old, who was instrumental in the February relaunch of Sainsbury's 100-strong...
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Ad of the Week: Do as Lucozade says, not as it does
Like those unscrupulous folk selling mephedrone as plant food, marketing often depends on conspiracy. When you're unplugged from The Matrix and find your real life is rubbish, it makes more sense to go along with the lie.