All Soft drinks articles – Page 122
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Campaign Trail: Perrier, you are a teese!
Burlesque beauty Dita Von Teese is gracing bottles and cans of Perrier in a bid to enhance the brand's chic appeal and reaffirm "its commitment to the category".
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Loaded energy shot offers libido boost
Lads magazine Loaded is putting its name behind a new energy shot that claims to have aphrodisiac effects. The Loaded Stamina Shot (rsp: £1.99 per 60ml bottle) has been produced by Edinburgh-based pharmaceutical company Podium Brands and...
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Review for Pepsi Raw after sales deteriorate
With off-trade sales of just £704k, Britvic is reviewing all-natural cola brand Pepsi Raw, the PepsiCo bottler and distributor has confirmed. The super-premium cola launched via the on-trade in February 2008 and was rolled out to the...
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Boost timed to perfection
Budget energy drink Boost is reaching new heights. Having stolen some thunder from its premium rivals, it’s planning to raise its profile even further. Alex Beckett finds out how.
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Tetley for soya milk first to sport range redesign
Tetley is kicking off a major range redesign with the launch of a new tea bag especially designed to be used with soya milk.
The Tata-owned brand is introducing Tetley for Soya (rsp: £2.39 per 80 tea bags) to retailers later this month…. -
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Henderson helping itself to coffee-to-go
Henderson Wholesale has drawn up a new food-to-go concept based on the Streat café business it bought in January.It has designed a new food-to-go counter selling hot drinks and snacks that can be used by convenience retailers with no...
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Vita Coco sales tripled by the ‘Isner effect’
The winner of the longest ever tennis match has helped June sales of Vita Coco triple over the previous month.
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Starbucks breaks into instant coffee market
Starbucks is hoping to shake up the instant coffee market with a new premium range it claims marks the next step in its "natural evolution" from high street chain to retail brand.Following its debut in the chain's 700 coffeehouses a year...
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Halewood launches Iron Press as a ‘soft drink for real men’
Halewood International is breaking into the "female-focused" adult soft drink market with a blokey beer-style brew called Iron Press.Made with a barley and malt base, Iron Press (rsp: £2 per 500ml bottle) comprises apple and lime...
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Coca-Cola bins rake in recycling material
Coca-Cola has predicted it will collect 1,500 tonnes of recyclable material the equivalent of 99 million empty Coke cans in the first year of its recycling partnership with Westminster City Council.
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World News 12/6/10
The Coca-Cola Company has entered into an agreement with Dr Pepper Snapple Group to distribute certain Dr Pepper brands, subject to the completion of The Coca-Cola Company's acquisition of Coca-Cola Enterprises' North...
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Perfectly Clear for on-the-go
Silver Spring is pouring its Perfectly Clear range into 500ml bottles as part of its strategy to claw share of the flavoured water category from Volvic.The Kent-based bottled water supplier said the lines, available now (rsp: 65p), would...
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NewsAcid Test: Cherry Vimto
"The home of Vimto, Warrington, is where I was born and brought up and the drink runs in our veins, so I was initially wary about them playing with the recipe."
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Ad of the Week: Irn-Bru's loony tunes
In the past, if you were followed home by animals you were either a Catholic saint or a pensioner fleeing hyenas. They can smell death, you know (both hyenas and pensioners).
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Robinsons celebrating 75 years of link to Wimbledon
Britvic is celebrating Robinsons' 75-year tie-up with Wimbledon through a new marketing campaign, and doesn't anticipate the football World Cup will overshadow the tennis tournament.
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NewsNescafé recalled in glass contamination alert
Nestlé has been forced to recall jars of Nescafé Collections coffee over fears of glass contamination.
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Campaign Trail: The new faces of Vimto
Vimto's pouting new brand characters Les Cherries make their TV debut this summer as part of a £6m Seriously Mixed Up Fruit push for the brand this year.
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NewsRed Bull gives can maker Rexam wings
Energy drinks such as Red Bull helped boost trading for can maker Rexam to “encouraging” first-quarter sales.
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NewsFocus On Soft Drinks: Not so soft sell
Suppliers are pulling out all the stops on the promotional and advertising fronts to drive soft drink sales – so why are overall volumes down, asks Simon Creasey
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Focus On Soft Drinks: A taxing issue
One of the biggest challenges facing soft drinks producers in the US is the looming spectre of a tax on sugary drinks in some states and cities.