All Soft drinks articles – Page 123
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News
Ad of the Week: Vimto's mixed message takes us all for a ride
This column has previously noted (almost every week, actually) that advertisers seem to think 'zany' equals 'lucrative'. Usually the ghastly pantomime grates like children's knees on playground asphalt, but Vimto's trip to the fairground somehow pulls it off.
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Sainsbury’s takes its fresh coffee Fairtrade
Sainsbury's has switched all its own-brand roast and ground coffee to Fairtrade, after doing the same with bananas, sugar and own-brand Red Label tea. The move would more than double the market for Fairtrade roast and ground coffee in...
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Kenco goes greener (and cheaper) with refill packs
Kraft is boosting the sustainability credentials of its Kenco coffee business with Eco Refill packs.Rather than buy a new jar of coffee, consumers can refill empty Kenco jars they already have, reducing their environmental impact.
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Ex-Innocent Brook launches Bear fruit and granola snacks
An ex-director of Innocent Drinks has set up Bear, a new range of baked fruit snacks that he predicts will claw £5m in sales over the first three years.After four years as Innocent's commercial director, Giles Brook departed earlier this...
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Wasteful Red Bull has its wings clipped by Environment Agency
Red Bull has been fined £261,278 by the Environment Agency for failing to recover or recycle packaging waste.The company was also ordered to pay £3,755 in costs and £6,854 in compensation to the agency after breaking recycling rules...
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NewsNestlé pumps record ad spend into Nescafé
Nestlé is aiming to re-establish the "iconic status" of Nescafé through a £43m marketing investment the biggest spend in the brand's 70-year history.
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Irn-Bru turns nostalgic in latest ad push
Irn-Bru has turned back the clock in its latest marketing push, which features a limited-edition heritage can and a re-run of one of the brand's most fondly remembered TV ads.The heritage can, available in Scotland now in a single 330ml...
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Shoppers ditch European bottled water for British
Bottled water sales have slumped 6% over the past year as people turn away from the once-dominant European brands to British or turn on the taps.Overall category sales have fallen 6.1% to £576m and 3.8% by volume, reveals the latest...
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Yorkshire wholesaler in tea Wonderland
The managing director of a North Yorkshire-based wholesaler has invested a six-figure sum in launchin a new premium tea brand.
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NewsDiageo sues Sainsbury’s over Pimm’s copyright row
Diageo is taking legal action against Sainsbury’s over alleged copyright infringement of its Pimm’s brand.
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Campaign Trail: Typhoo backs sports for all
England World Cup winning knight Sir Geoff Hurst is the celebrity ambassador for Typhoo's new partnership with the Federation of Disability Sport. Typhoo Sports For All was launched this week to provide more than 500 community-based sports coaches...
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News‘Liver damage’ threat of fizzy drinks – but beer a bonus for bones
Fructose, the sweetener used in many sugary soft drinks, has been linked with increased rates of liver disease by a new study.
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Coke adds sparkle to Thorntons drink sales
Soft drink sales at Thorntons' stores have risen almost 50% since the chocolatier began selling Coca-Cola lines at some of its stores.Thorntons started selling the 13-strong range in 80 stores in June as part of a two-year deal with...
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Aimia adds to Outspan with ‘educational’ Juice Splash
Aimia Foods has launched a new juice drink it claims will help provide education for South African children.
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NewsPepsiCo takes control of bottlers
PepsiCo has completed the purchase of its two largest bottlers, Pepsi Bottling Group and PepsiAmericas, in a $7.8bn deal.
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Red Mountain gets a more modern look
Typhoo Tea is overhauling its Red Mountain coffee brand to cash in on growth in the freeze-dried sector.The recipe for premium freeze-dried variant Red Mountain Gold would be reformulated to create a "higher-quality flavour", Typhoo said,...
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Shot in the dark from Coca-Cola's Relentless
Coca-Cola is hoping to dramatically boost its position in the energy market with the first energy shot under its Relentless brand.The 50ml Relentless Shots are said to provide the same energy as half a can of regular 500ml Relentless, with...
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Benecol's first 5-a-day smoothie
Benecol is claiming a category first by bringing its cholesterol-lowering credentials to the smoothies category.
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Coke US fizzy milk drink could be destined for UK
A new fizzy milk that is "the world's first vibrancy drink" is being trialled by Coca-Cola, The Grocer has learned. The global soft drinks giant is understood to have conducted consumer tests on two products - an organic cola and a...
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News
Coke US fizzy milk drink could be destined for UK
A new fizzy milk that is "the world's first vibrancy drink" is being trialled by Coca-Cola, The Grocer has learned. The global soft drinks giant is understood to have conducted consumer tests on two products - an organic cola and a...