All Soft drinks articles – Page 128
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NewsFocus On Juices & Smoothies: Breathing life into juice
You have to take the rough with the smoothie in life – and the past two years have been particularly rough. But are things finally looking up, asks Anna-Marie Julyan
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NewsCoca-Cola Enterprises weighs up meal deals
Following its partnership with Diageo last week, Coca-Cola Enterprises has turned its attention to food companies revealing new proposals to meet a target of £1.4bn incremental sales of soft drinks by 2015.
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Focus On Juices & Smoothies: Four to watch
Thirst-quencher Juicy Drench, which contains only fruit juice and water, was launched in May (rsp 89p for 440ml). It replaced Robinsons Fruit Spring and was supported bya £5.5m campaign.
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Viva launches sleep and relaxation shots
Energy shot launches have abounded in the past year, but now an American drinks company is taking the category in a whole new direction - relaxation.
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Fairtrade feels the squeeze as Asda delists instant coffee duo
Asda has delisted two Fairtrade instant coffee brands, Cafédirect and Clipper, due to poor sales. The retailer said it would replace the brands with three new Extra Special own label variants, one Fairtrade and two Rainforest Alliance certified.
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NewsCoca-Cola Enterprises and Diageo join forces for ‘a Better Summer’
Coca-Cola Enterprises and Diageo have joined forces for a cross-merchandising, joint marketing campaign that is predicted to be worth £230m in sales by 2012.
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Goyder brings snack insights to Innocent
Innocent has appointed Joe Goyder as its head of consumer insights for new opportunities, which includes its Veg Pots and orange juice business. Goyder, who will work alongside head of consumer insights for smoothies Gayle Beck, will...
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CCE adds blueberry juice to revamped Ocean Spray range
Coca-Cola Enterprises has taken struggling cranberry juice Ocean Spray under its wing and given it a new premium look and a blueberry variant.Marketing spend will double to £7m this year and a new TV ad from April will highlight the...
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High-caffeine drinks code neglects shots
Soft drinks manufacturers have developed a code of practice to regulate the sale and marketing of energy drinks to children, but retailers remain confused over energy shots, which are not covered by the code.
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NewsStarbucks’ Via instant coffee goes nationwide
Starbucks is to sell its Via instant coffee across all its UK stores, following a trial in London.
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NewsCancer alert over fruit juice
Scientists have sounded the alarm over a chemical found in many fruit juices they claim is linked to cancer.
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Innocent eyes impulse and cash & carry push
Innocent has set out ambitious plans to triple its £25m out-of-home business within two years by targeting 300,000 impulse outlets and cash & carries.Its smoothies, juices and waters are currently sold through just 7,000 of those...
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Focus On Microwaveable Foods: Pots stand out from crowd
One packaging format growing its presence on supermarket shelves is the microwaveable pot with big names such as Innocent adding critical mass to a format that a number of smaller players have been using for some time.
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Lucozade in ad and NPD push to hit back at rivals
Lucozade Sport is reacting to increased competition in the sports energy drink market by "upping its game" with advertising spend doubling and three new products.Brand owner GlaxoSmithKline unveiled the news for its Lucozade Sport,...
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NewsBottlegreen targets kids with triple-strength squeezy squash
Premium drinks company Bottlegreen is targeting the mainstream cordial market with “revolutionary” squeezy bottles of triple strength squashes.
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New 600ml bottles to ‘rejuvenate on-the-go’
Britvic is hoping to inject some fizz back into the on-the-go carbonates category by putting Pepsi Max, Diet Pepsi, 7Up Free and Tango into 600ml bottles.
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Lipton gets fruitier with new flavours
Unilever is backing the addition of two flavours to its successful Lipton Fruit & Herbal tea range with a £2.7m marketing push.
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Twist’n’shut with No Fear drink debut
Extreme sportswear brand No Fear has teamed up with Aimia Foods to launch an energy drink, marking its first foray into food and drink.
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Putting the vim in Vimto
Switching the target audience of Vimto from children to teens has prompted a 23.7% hike in sales, reports Alex Beckett
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Vimto to drive sales through acquisitions
Vimto is on the acquisition trail to help meet a target of £60m sales by 2012.The Nichols-owned soft drinks business recorded sales up 24% to £43.8m last year [Nielsen 52w/e 28 December 2009] and is looking to snap up two soft drinks...