All Soft drinks articles – Page 129
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In Brief: Saucy adverts axed; A younger audience; Oriental sales push
Saucy adverts axed Diet Coke is understood to be axing its saucy TV ads featuring female workers and bare-chested builders and window cleaners - 10 years after they first aired. Subtler campaigns will now be used, in line with Coke's US strategy.
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R&R targets health and super premium sectors
Rachel's Organic and Ribena are breaking into new categories with the launches of ice cream and smoothie lollies as licence owner R&R seeks to drive sales through super premium and healthier products. The February launches come after last...
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What the papers said - 8th December 2007
Pressure on Cadbury Schweppes not to close its Keynsham factory has increased after the UK's largest trade union Unite published an internal memo showing huge sales growth in October, which meant the shutdown was unnecessary, it argued. The memo...
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Innocent cuts emissions with greener bottles
Smoothie maker Innocent Drinks says it has cut its carbon footprint by 15% just six months after joining the Carbon Trust's eco-labelling scheme.The company said it had cut emissions by switching to 100%-recycled plastic bottles...
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My Alternative CV - Andy Thompson, brand manager, Appletiser
What's your nickname? Tomo Who was your first teenage crush and why? Penelope Pitstop - she had great legs! When was the first time you got drunk and what did you drink? At a schoolfriend's party when I was 16. I started on Bacardi, but progressed...
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Innocent reduces carbon footprint by 15%
Smoothie maker Innocent Drinks says it has cut its carbon footprint by 15% in just six months after joining the Carbon Trust's eco-labelling scheme.The company has been working on a number of initiatives to reduce carbon emissions, including...
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Coca-Cola keeps fizz alive in the soft drinks category
Coca-Cola stepped up its activity in the soft drinks promotions chart at the weekend taking over half the featured space - more than three times that of its nearest rival Robinsons.
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Rooney fronts Coke promo
Coca-Cola plans to start the new year with a Wayne Rooney-fronted promotion giving football fans the chance to win £25,000 for their club to buy a top youth player.The promotion, which will be supported with a £600,000 marketing...
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MD Hudson leaves Vimto Soft Drinks
Managing director of Vimto Soft Drinks Glenn Hudson has left the company. Hudson had been with Vimto's parent company Nichols for four years after joining from Scottish Courage, where he was customer marketing director. One of...
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We'll stick with PLA says M&S
M&S won't stop using polylactic acid (PLA) in its packaging, despite Innocent axing it because it can't be recycled by most councils. Innocent will switch to PET bottles by January after it emerged PLA material could not be home...
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Still Fanta launched as Coke steps up NPD
Coca-Cola is investing more than £9m in non-Coke product launches as it continues to consolidate its position in categories such as juice, sports and energy drinks. A still juice range will join the existing Fanta portfolio, a 50% juice...
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Suso energy drink gets £4m marketing spend
Suso, the healthy energy drink being launched next year by former Coca-Cola and Red Bull executives, will be aimed at 16 to 24-year-olds and backed by a £4m marketing spend, its new joint chief executive has revealed. In his first...
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Functional bar gets a kick from taurine
A new flapjack-style bar that "boosts body and mind" is claiming to be the first snack product to contain the Red Bull key ingredient taurine. The Will Bar comes in two flavours: coco-a-go-go, with caffeine and taurine; and booster...
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Coke goes resealable in bid to double sales
Resealable cans, a new grip bottle and smaller formats are all currently being trialled by Coca-Cola in a bid to double the value of its Coke portfolio in Europe by 2015, The Grocer can reveal. The resealable can is currently on trial in...
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Sprite and Fanta
To celebrate Hallowe'en this year, Coca-Cola Enterprises is launching a spooky on-pack promotion across special Sprite, Fanta and Dr Pepper packs. In an exclusive partnership with Tussards, CCE is offering consumers the chance to win 2 for 1...
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Premium values key in smoothie rivalry
When Exotic Planet burst on to the scene in 1997, smoothies and premium juice drinks was a nascent market, but over the past decade it has grown significantly, not only in value but in the number of brands now present. Innocent is far...
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Innocent recycled bottle to hit stores
Innocent Drinks has beaten Ribena to the shelves by a week to become the first major UK soft drink producer to use 100%-recycled plastic bottles.Innocent's 100%-recycled bottles began rolling out to stores this week on four key lines....
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Duchy signs Baker as CEO
Prince Charles' food company Duchy Originals has appointed Andrew Baker to the position of group CEO.He replaces Belinda Gooding, who left earlier this month. Baker previously worked at Cadbury Schweppes as business strategy director for...
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Carling steps down as Red Bull director
Guy Carling has quit as Red Bull UK's brand director exactly 10 years to the day after joining the energy drink manufacturer. He was responsible for developing Red Bull's marketing campaign and led last month's structural review with Red...