All Soft drinks articles – Page 130
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Appletiser's £6.8m push for 5-a-day
Appletiser is building on its new 5-a-day strategy for 2008 with a £6.8m campaign.The campaign, which cost 25% more than last year's, will highlight the product's 5-a-day accreditation, which was put on packs in October, as well as its...
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PepsiCo tries smooth move with Tropicana
On paper, Tropicana's entry into the smoothie category looks a canny move by PepsiCo. Valued at £240m, almost twice the size of Innocent, Tropicana is a true superbrand in the soft drinks category. If any brand were fit to take on Innocent,...
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VAT ruling deals blow to Innocent
A VAT tribunal ruling in favour of a wheatgrass juice supplier has indirectly dealt a potentially severe blow to Innocent Drinks.This week, Tonic Attack won a three-year battle to get its product considered by HM Revenue & Customs as a...
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Innocent targets dairy with launch of thickies
Innocent is hoping to replicate its smoothies success with a move to the dairy aisle in its first venture beyond the chilled juice fixture, The Grocer can reveal.The fast-growing brand is launching three 'thickies' in 750ml plastic...
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Tropicana takes on Innocent with premium smoothie line
PepsiCo is investing £9m in the launch of a premium Tropicana smoothie range to compete with Innocent as part of a total overhaul of its UK smoothie strategy. Tropicana, which also owns the PJ's Smoothies brand, said it would be targeting...
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Coke Zone 'is not for kids'
Coca-Cola has insisted its latest campaign does not break a promise not to promote its products to kids. It is ploughing £5m into Coke Zone, a long-term on-pack giveaway that encourages teens to repeat-buy in order to accumulate points...
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My Alternative CV - Gavin Lissimore, channel manager, Red Bull
What's your nickname? Lissle or Big Gee. Who was your first teenage crush and why? Heather Graham after I saw her in the film License To Drive. When was the first time you got drunk and what was your tipple? I was 14 and drank Diamond White. I ...
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Tangerine Confectionery acquires Monkhill
Tangerine Confectionery has acquired Monkhill from Cadbury Schweppes for £58m.Monkhill manufactures Butterkist popcorn, Barratt Sherbet Fountains and Jameson's chocolate confectionery and operates three factories and a distribution...
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Coca-Cola injects some fizz into the pop charts
Coca-Cola has started the year as it means to continue - at the top of the soft drink charts. After two years as the most featured of the top five soft drinks brands on promotion, it accounted for 33% of space last weekend.
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Innocent gets cash to grow
Innocent Drinks has secured a £32m loan from Bank of Scotland to fund continued expansion in Continental Europe. The company, set up in 1998 by Richard Reed, Adam Balon and Jon Wright, is now in six countries outside the UK and Ireland -...
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In Brief: Saucy adverts axed; A younger audience; Oriental sales push
Saucy adverts axed Diet Coke is understood to be axing its saucy TV ads featuring female workers and bare-chested builders and window cleaners - 10 years after they first aired. Subtler campaigns will now be used, in line with Coke's US strategy.
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R&R targets health and super premium sectors
Rachel's Organic and Ribena are breaking into new categories with the launches of ice cream and smoothie lollies as licence owner R&R seeks to drive sales through super premium and healthier products. The February launches come after last...
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What the papers said - 8th December 2007
Pressure on Cadbury Schweppes not to close its Keynsham factory has increased after the UK's largest trade union Unite published an internal memo showing huge sales growth in October, which meant the shutdown was unnecessary, it argued. The memo...
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Innocent cuts emissions with greener bottles
Smoothie maker Innocent Drinks says it has cut its carbon footprint by 15% just six months after joining the Carbon Trust's eco-labelling scheme.The company said it had cut emissions by switching to 100%-recycled plastic bottles...
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My Alternative CV - Andy Thompson, brand manager, Appletiser
What's your nickname? Tomo Who was your first teenage crush and why? Penelope Pitstop - she had great legs! When was the first time you got drunk and what did you drink? At a schoolfriend's party when I was 16. I started on Bacardi, but progressed...
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Innocent reduces carbon footprint by 15%
Smoothie maker Innocent Drinks says it has cut its carbon footprint by 15% in just six months after joining the Carbon Trust's eco-labelling scheme.The company has been working on a number of initiatives to reduce carbon emissions, including...
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Coca-Cola keeps fizz alive in the soft drinks category
Coca-Cola stepped up its activity in the soft drinks promotions chart at the weekend taking over half the featured space - more than three times that of its nearest rival Robinsons.
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Rooney fronts Coke promo
Coca-Cola plans to start the new year with a Wayne Rooney-fronted promotion giving football fans the chance to win £25,000 for their club to buy a top youth player.The promotion, which will be supported with a £600,000 marketing...
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MD Hudson leaves Vimto Soft Drinks
Managing director of Vimto Soft Drinks Glenn Hudson has left the company. Hudson had been with Vimto's parent company Nichols for four years after joining from Scottish Courage, where he was customer marketing director. One of...