All Soft drinks articles – Page 135
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News
Hawkins to drive Coke in south east
Coca-Cola Enterprises (CCE) has named Simon Hawkins as its new regional director for London and the south east - its largest sales region in Europe. He will head 450 staff across a number of trade channels and be responsible for driving...
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In Brief: Coke goes it alone; M&S answers back; Organic milk healthier
Coke goes it alone Coca-Cola's rivals have said they have no immediate plans to follow its lead by removing sodium benzoate. Britvic, PepsiCo and AG Barr will continue to use the controversial preservative. M&S answers back Marks & Spencer...
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Innocent plans 800% growth for This Water
Innocent Drinks' water brand This Water will become an £80m brand within three years, the company is predicting, thanks to new formats, international expansion and the addition of vitamins to give the drink a functional edge.The brand...
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Red Bull: the energy to challenge Coke?
It is one of the biggest drink launches of the past decade. For Red Bull, single-handedly creating the energy drink market in the UK is not enough. The brand, which developed a cult following among adrenaline junkies thanks to its links...
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Suso unveils lifestyle mag
Suso is investing £4m in its first marketing push for its new fizzy fruit juice, focused around a lifestyle magazine.The company, set up by former Red Bull MD Harry Drnec, hopes to bring the brand to life with a quarterly magazine,...
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Nichols trading 'slightly ahead'
Nichols, the soft drinks company behind Vimto and Panda, has said trading for the first 17 weeks of 2008 was in line with budget expectations and slightly ahead of the same period last year.“At this early stage we are pleased with progress...
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Innocent and Asda vow to keep fighting on VAT
Innocent and Asda have vowed to continue their campaigns to persuade the government to slash VAT on smoothies and fruit juices.This week, the government delivered a major blow to the two camps when it announced it had no plans to reduce...
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Fire people? Not Innocent, surely
Ahhh. Those lovely chaps at Innocent have done such a good job of keeping it homespun that punters don't seem to have noticed that this is not, in fact, a two-bit commune making smoothies in a Cornwall shed, but an international business with...
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Pepsi sets sail for UK water market
PepsiCo has made its first foray into water in the UK with the acquisition of vitamin water brand V Water.The purchase of the £1.2m-selling brand, which pitches it against Coca-Cola in the niche category, would "create significant...
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Carbonates keep their fizz... with Coke's help
The carbonated drinks sub-category is making a concerted effort to stem any loss of market share to 'healthier' soft drinks by keeping up the pressure on the promotional front. Carbonates accounted for 55% of activity among the top five...
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Menon heads Rubicon ops
Soft drink company Rubicon has promoted Nitin Menon to the newly created role of chief operating officer.Menon has worked at Rubicon for two years as head of sales and commercial services, where he was responsible for commercial controls...
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Bottlegreen and RDA launch posh kids' lines
Natural drinks companies Bottlegreen and RDA Organics unveiled ambitious plans at this week's Food & Drink Expo to tap into the fledgling premium kids' drinks market.Bottlegreen is launching a three-strong range, branded Junior, which it...
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Diageo trials new pre-mixed drinks
Diageo is looking to expand its presence in the ready-to-serve category and is trialling 250ml cans of Smirnoff vodka & Ocean Spray cranberry juice drink and Gordon's gin & Schweppes slimline tonic in selected grocers and c-stores.The...
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Gatorade steps up UK activity with free from
The £2.5bn sports drink brand Gatorade is making its first aggressive push into UK retail as PepsiCo looks to take on rival Coke's Powerade.Reformulated versions of its orange and lemon flavours make their global debut in the UK next...
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Appletiser standalone arrives on world stage
Appletiser is launching its first standalone brand in its 43-year history with the introduction of fruit blend brand Fruitiser to the UK next month.It hopes the range, which comes in pomegranate & raspberry, mango & mandarin and apple &...
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Nestlé teams up with Boost Juice Bars to take on Innocent
Nestlé has joined forces with Australian juice business Boost Juice Bars to create a new smoothie brand to take on Innocent, The Grocer can reveal.The partnership with Boost Juice Bars, which has more than 200 stores globally including...
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Takeover rumours fuel Cadbury shares
Shares in Cadbury Schweppes rose 1.6% to finish on 576p yesterday as rumours resurfaced that the confectionery giant could attract takeover interest. Analysts at Cazenove said Cadbury's confectionery business could become a takeover target when...
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Innocent vows fight for lower VAT will go on after petition
Innocent has vowed to continue its campaign to persuade the government to slash VAT on smoothies and fruit juices despite the end of its long-running online petition.Tomorrow marks the deadline for the petition demanding VAT on juices...
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Bottlegreen goes for sharper brand appeal
Adult soft drinks brand Bottlegreen is overhauling its packaging and launching a raft of new products including a kids offer in a bid to double turnover to at least £25m in three years.The redesigned cordial range will arrive in Tesco,...
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Ribena pure juice debut is its biggest-ever NPD
Ribena is taking on Ocean Spray and Pomegreat in its first foray into pure juice as it sets out to create a £50m brand.Ribena 100% Pure Juices will be the GSK-owned brand's biggest piece of NPD in its 70-year history, said senior brand...