All Soft drinks articles – Page 135
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News
In Brief: Salmonella's toll; Asda zero tolerance; Food hall facelift
Salmonella's toll Mars sold more chocolate than Cadbury Schweppes in the four weeks to 14 October, according to ACNielsen data, following a 5% year-on-year fall in Q3 sales at the Bournville-based company. Cadbury blamed the...
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Vie Shots mini drink addition
Unilever is adding a newcomer to the UK line-up of its Knorr Vie Shots mini health drinks range. The pineapple, passionfruit & sweetcorn combination joins the existing trio this month in a three x 100ml bottle multipack. The range has had...
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Essential soya milk ad drive
Print ads focusing on the heart health benefits of So Good Essential soya milk break this weekend as part of a £1m marketing campaign for the brand. The press activity, which includes full colour page ads in broadsheets and food...
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News
Ribena moves from blackcurrant focus
GlaxoSmithKline is extending its Ribena Blueberry Really Light drink into cartons and a dilutable squash from next year to move the brand further away from its blackcurrant heartland.From February, the blueberry flavour will be sold in...
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Availability
Asda Patchway, Bristol1 There was just one item missing when our mystery shopper visited Asda Patchway on Highwood Lane in Bristol. The store was sold out of the 1 litre bottle of Schweppes tonic water. She also noted that the...
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Ocean Spray exploits cranberry's diversity
Ocean Spray is looking to further extend its reach beyond drinks and move into new areas, which could include vitamin supplements and oral care products, as part of a drive to exploit the health benefits of cranberries. The co-operative...
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News
Brazilian Nescafé is still in stores
Nestlé UK appears to have done little to stop cheap Brazilian Nescafé Original ending up on the shelves of UK retailers without its consent. Earlier this year we revealed that a number of outlets in the north of England were selling the...
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Aldi launches own Fairtrade tea bags
Aldi has launched a Fairtrade tea, a move believed to mark the first foray by a British discount grocer into the fair trade products arena. ‘Diplomat’ own-brand tea bags are licensed by the Fairtrade Foundation and were launched as part…
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News
Cool cocktail mixer is a breath of fresh air
A product that does away with the need to have fresh fruit on standby for making a gin & tonic or cocktails has been developed by new company Frecco. It produces individually packaged ice cubes made from mineral water, fruit juice and...
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Taut aims for big time with sports cap switch
Sports drink brand Taut is launching an all-out attack on Lucozade Sport and Powerade with an aggressive marketing campaign and new packaging that will pitch it more effectively against its rivals. The company is ditching its pouch format...
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Coca-Cola in review of health credentials
Coca-Cola is embracing new drinks - including coffee - as part of its global strategy to counter a slump in its signature fizzy drinks sales. The company is tackling the might of Starbucks with an entry into the lucrative coffee shop...
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In Brief: Illsley for Northern; Society president; Newton joins Bacardi; Innocent reshuffle
Illsley for Northern Northern Foods has appointed Tony Illsley as a non-executive director. Illsley previously held a number of senior marketing and operational roles with PepsiCo in the UK and Europe, before becoming president...
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Smoothies war hotting up in the freezer aisles
Taking on the likes of Innocent and PJs, King Parrot Foods has put smoothies in the freezer aisle. The new company has come up with an original concept - a single pouch ?of individually quick-frozen (IQF) fruit, low-fat yoghurt and...
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News
Advertising watchdog says smoothie's antioxidant claim was not so Innocent
Innocent Drinks' bid to push the health benefits of its Superfoods range was dealt a blow this week when it was rapped for an advert describing a smoothie as a detoxification product.The press advert said the pomegranate, blueberry and...
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News
Ocean spray fits in at spa
A spa break is up for grabs every day for eight weeks in a pre-Christmas offer on packs of Ocean Spray cranberry juice drinks.The first draw takes place next month and winners get a midweek mini-break at one of three Champneys resorts....
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the battle of the brands
Coca-Cola is the most powerful brand in the UK this year but its dominance is under threat as brands playing on their health and convenience credentials move up the pecking order.Valued at more than £1bn, Coke is more than twice as...