All Soft drinks articles – Page 137
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Will pop burst the drinks bubble?
Increasing consumer preoccupation with health is forcing drinks manufacturers to innovate by launching low-sugar varieties and brands targeted at adults, reports Ruth Nicholas. It is a time of unprecedented upheaval for the soft drinks...
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Vox Shop: Matthew Langley, Bottlegreen Drinks; John Place, Somerfield
Soft drinks market is growing up with focus on health and entertaining... prizes await manufacturers who back key brands. Matthew Langley Bottlegreen Drinks Co marketing manager The soft drinks category in the UK is among retail's most...
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Big squeeze on squash
Traditional fruit-flavoured drinks don't draw the crowds as they used to, but new flavours are revitalising this mature category. Fruit squashes have been for a long time and, as Vimto brand manager Claire Nield puts it: "There are a...
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Benzene cuts climb up agenda
Following media scare stories earlier this year, the soft drinks industry is working to further reduce any risk to consumers from products containing sodium benzoate and vitamin C. Dramatic newspaper headlines, such as 'soft drink...
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Grown-up drinks come of age
Competition is fierce, but speciality soft drinks that successfully appeal to adults can command premium prices and earn a place on occasional, or even weekly, shopping lists. Adult soft drinks represent the second fastest-growing...
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Adez taps into strength of soya
Unilever UK is pouring £12m into the marketing bucket to back the arrival of its first new standalone brand for 12 years. A three-strong Adez range of fruit juice drinks blended with soya and fortified with vitamins and minerals...
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In Brief: F1 racing packs; Active athletes; Enamel hardener; Rum ice cream; Football sweets; Movie snacks
Philip Morris is reintroducing its limited edition racing pack for its Marlboro brand to appeal to adult smokers who follow the F1 racing season. The Marlboro Racing Edition pack for Reds King Size 20s features racing imagery and...
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World News - 29th April 2006
Cadbury schweppes acquires rest of Dr Pepper... Nestlé records increase in sales... Kimberly-Clark profit down due to rising costs...Cadbury Schweppes has acquired the remaining 55% stake in US bottling company Dr Pepper and...
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Cadbury acquires bottling group
Cadbury Schweppes has acquired the remaining 55% stake in Dr Pepper and Seven Up Bottling Group for $353m (£198m).Cadbury, which already holds a 45% stake in the group, said that it would acquire a 53% stake from the Carlyle Group for $334m...
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In Brief: Maximising on milk; Flavour adventure; Dessert debut; Feel-Good fantasy; Splashing out
Twinings is milking its marketing coffers for a £1.2m TV ad campaign for its Ovaltine Max for Milk brand. Set to break in June, executions feature animated characters and deal with parents’ eternal dilemma of how to get kids to eat…
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4Independents
GlaxoSmithKline is serving up a spring sport bonanza with a package of heavyweight TV advertising and high-profile sponsorship for Lucozade Sport, the UK's no 1 sports drink.The TV campaign is a significant proportion of the...
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Pepsi aims to Max out with 2006 footie fever
What's in your locker? That's the question posed by Britvic in a £7m campaign for the Pepsi Max brand that includes TV ads and the chance to win XBox 360 entertainment consoles. An on-pack promotion, which will feature across all...
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Vimto ads to splash down
Vimto Soft Drinks is looking to make a splash with a £4m TV, cinema and press ad campaign continuing the brand's Shlurple the Purple theme.At the same time, the company is going green, with a 'Who put apples in my Vimto' cordial...
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Quenching urban thirst
Britvic is splashing out £2.4m on a marketing campaign for its recently-launched Drench water brand that deliberately targets young urbanites. The company's 'Flow your own way' campaign, which kicks off this month, will include...
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Smoothies and shakers latest
With the popularity of exotic fruits in juices, such as the Brazilian acai fruit set to be the next big thing, it's the good old orange that retains its place as the consumer's favourite. People may quibble about the statistics...
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PJ lets loose on juice market
With Innocent dominating the category, PJ Smoothies has embarked on the biggest campaign spend juice has ever seen. At the beginning of the year, PepsiCo UK relaunched the PJ Smoothies brand it acquired in February 2005 with a £5m...
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Research Notes: Smoothe market has more than doubled
The juice market has increased in value by 7.6% in the latest year, growing at double the rate of total food and drink. More than 90% of the population purchased fruit juices and,...
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The rise and set of Sunny D?
While Asda has dropped Sunny D from its listings, brand owner Gerber is not so quick to give up, with moves to reinvigorate a product that remains the number two chilled fruit juice. Asda's announcement last month that it had delisted...
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Got a crush on you
The smoothies market is the place to be for innovation, but there are always opportunities for more variants. New entrants, acquisitions, creative merchandising, more flavours, additional kids variants - you name it, it's been happening...
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Sci-fi health campaigns, or is that a fact?
Manufacturers need to choose their words carefully when making the decision between going down the scientific claims route or just keeping their products' positioning natural. Do juices and smoothies have to contain more than fruit to...