All Soft drinks articles – Page 141
-
News
Off-licence bans Red Bull for under-16s
The makers of energy drink Red Bull have insisted that the drink is “perfectly safe” after one of Scotland’s leading off licence chains banned young teenagers from buying it.The One o One chain has refused to sell Red Bull to under-16s...
-
News
Pepsi Max offers the chance to download a star
Pepsi Max drinkers can win a performance from stars such as Natasha Bedingfield and Ms Dynamite in their home town as part of the brand’s biggest music promotion.The multi-million campaign is aimed at driving sales of the sugar-free cola in...
-
News
That Ting Pepsi does rivals Lilt
A soft drink that will go head-to-head with Coca-Cola’s Lilt is being launched into the multiples by Pepsi Americas
-
News
Soft drinks fight back
Manufacturers hope to reverse the damaging effects of publicity linking carbonated drinks and obesity through a new information campaign.The British Soft Drinks Association (BSDA), which counts Coca-Cola, Britvic and Pepsi among its members, is...
-
News
Vitalice promises new life for lollies
An energy-boosting ice lolly that claims to be the equivalent of Red Bull on a stick is creating a stir in the ice cream category.Vitalice, which is branded as ‘the kick on a stick’, is claiming to be a market first.Positioned as an ice...
-
News
Vimto lets rip with fizzy sweets
Leaf UK is releasing a fizzy Vimto-branded sweet and promising a radical new packaging concept for its Chewits brand as part of its plan to double in size in the next few years.Vimto Tongue Ticklers come in stickpacks of six (rsp: 25p) and are...
-
News
Croft joins Cadbury
David Croft, former head of Co-op brands and technical at The Co-operative Group, has joined Cadbury Schweppes in the newly created role of ethical sourcing director.Croft joined the society in 1991 to develop food safety, quality and...
-
News
Velocity takes on Red Bull
A range of flavoured energy drinks that intends to give Red Bull a run for its money has been launched by new company Velocity Drinks.The company claimed the drinks, which are available in the UK in three variants from this week, are the first...
-
News
Tango hopes Mango will boost sales
Britvic is bringing out a mango version of Tango in its latest experiment with the brand.It’s hoped the limited edition Mango Tango, available in 500ml and two-litre bottles from this month, will revive interest in the brand and boost summer...
-
News
ASA restricts Fanta TV ad
A TV ad for Fanta Z has been given a watershed restriction after hundreds of complaints to the advertising watchdog.Coca-Cola’s commercial showed a young couple drinking cans of Fanta Light and then calmly spitting the drink out. A voiceover...
-
News
Green & Black’s plans growth under Cadbury
Green & Black’s is aiming to nearly double its organic chocolate business over the next three years, chief executive William Kendall has revealed in his first interview since the company was bought by Cadbury Schweppes last month.Kendall...
-
News
Triple X for sweet boost
Fox’s is launching the confectionery category’s answer to Red Bull. XXXtreme is claimed to be the first energy-boosting sweet, containing taurine and caffeine.With sharp growth in functional confectionery in the past two years, Fox’s...
-
News
Takeover rumours lift Cadbury
Cadbury Schweppes' share price rose to a two-and-a-half year high yesterday on the back of takeover speculation.The stock market was awash with a bizarre rumour that US confectionery group Hershey's could be linking up with a private equity...
-
News
Diet Coke wins no-sugar race
The no-sugar variety has overtaken regular Coca-Cola as the sweetener revolution tempts consumers’ tastebudsThe fact that Diet Coke has overtaken its stablemate, Coca-Cola, as the biggest soft drink brand by value for the first...
-
News
Appletiser: win a gem
Appletiser is launching its biggest summer on-pack promotion, offering consumers the chance to win diamond jewellery worth up to £1m.The first prize is £50,000 worth of jewellery designed by Tom McEwan (designer to Kate Moss and Angelina...
-
News
On the campaign trail: No excuse needed’ for skinny cow… Persil says dirt is good… Maltesers bounces through traffic… Vimto’s shlurple the purple
'No excuse needed’ for skinny cow… Persil says dirt is good… Maltesers bounces through traffic… Vimto’s shlurple the purple… Skinny Cow Budget: part of a £1m spend Manufacturer: Richmond Ice...
-
News
Coca-Cola adds to fanta Z range
Coca-Cola Enterprises has added a new variant - Fanta Z Summer Fruits - to its Z (zero added sugar) range.CCE has rebranded all light variants of its carbonates (apart from Coke and Diet Coke), so that the range now comprises Fanta Z Orange,...
-
News
Vimto keeps purple focus
Vimto is showing it still has a sense of humour after Purple Ronnie’s departure.Its Shlurple the Purple TV campaign kicks off on May 1 with a 20-second ad which shows the effect the drink has on a male consumer. After just a couple of sips, the...
-
News
Fanta Z mixes up new juice flavour
Fanta Z Summer Fruits is the latest addition to Coca-Cola Enterprises’ new Z (zero added sugar) range. CCE has rebranded all light variants of its carbonates (apart from Coke and Diet Coke), so that the range now comprises Fanta Z Orange, Fanta...
-
News
Purple Ronnie given the push
Purple Ronnie has been given the push by soft drinks brand Vimto after failing to convert new drinkers. Research by the brand found that while existing consumers liked the character, which has been the face of Vimto’s advertising campaign for ...