All Soft drinks articles – Page 145
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Trends & developments: Goodness Shakes; Tetley; Oasis; Buxton
Goodness Shakes makes supermilk debut... Tetley puts tea on ice... Oasis grows up with fusion... buxton adds playground appeal...Grace Kennedy, owner of the Tropical Rhythms brand, is extending its drinks range with the launch...
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Will new Cokes carry flavour?
Coca-Cola Enterprises' attempts to expand its core brand have achieved mixed results, but its passion for new varieties remains undiminished and more UK launches are imminent Choosing a Coke has become a bit like trying to order a...
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Marketing to children grows up
With restrictions on children's TV advertising looming, drinks companies are increasingly flagging health benefits and repositioning brands so they also appeal to an adult audience Soft drinks companies are big spenders on advertising...
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Pure choices join the pack
To win a place in lunchboxes, brands must reconcile mothers' health concerns with children's desire for fun. Marketing children's drinks is something of a minefield. Manufacturers must appeal to mothers and their children, who have...
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New flavours keep colas on top
Despite cola's grip on the soft drinks sector, the big brands have their work cut out to keep sales on an upward curve. But new flavours and zero-calorie versions may hold the key. The cola market has been on the end of some pretty...
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TV debut for Panda
Children's soft drink brand Panda is making its TV debut after more than 30 years on the shelves to showcase its new healthy credentials and more modern image. Viewers will be urged to 'Panda to your taste buds' in a campaign...
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Energy powers up for growth
There's all to play for in the energy sector, and the big drinks makers are poised for the next phase of expansion. The energy drinks sector continues to grow and remains one of the most dynamic in the overall soft drinks market....
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Health puts the fizz into NPD
Consumer fears over sugar and sweeteners are prompting new product development and reformulations. Soft drinks have been lambasted for rotting children's teeth, causing hyperactivity and obesity - although presumably not at the same...
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World News - 29th April 2006
Cadbury schweppes acquires rest of Dr Pepper... Nestlé records increase in sales... Kimberly-Clark profit down due to rising costs...Cadbury Schweppes has acquired the remaining 55% stake in US bottling company Dr Pepper and...
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Cadbury acquires bottling group
Cadbury Schweppes has acquired the remaining 55% stake in Dr Pepper and Seven Up Bottling Group for $353m (£198m).Cadbury, which already holds a 45% stake in the group, said that it would acquire a 53% stake from the Carlyle Group for $334m...
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Pepsi aims to Max out with 2006 footie fever
What's in your locker? That's the question posed by Britvic in a £7m campaign for the Pepsi Max brand that includes TV ads and the chance to win XBox 360 entertainment consoles. An on-pack promotion, which will feature across all...
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4Independents
GlaxoSmithKline is serving up a spring sport bonanza with a package of heavyweight TV advertising and high-profile sponsorship for Lucozade Sport, the UK's no 1 sports drink.The TV campaign is a significant proportion of the...
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In Brief: Maximising on milk; Flavour adventure; Dessert debut; Feel-Good fantasy; Splashing out
Twinings is milking its marketing coffers for a £1.2m TV ad campaign for its Ovaltine Max for Milk brand. Set to break in June, executions feature animated characters and deal with parents’ eternal dilemma of how to get kids to eat…
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Vimto ads to splash down
Vimto Soft Drinks is looking to make a splash with a £4m TV, cinema and press ad campaign continuing the brand's Shlurple the Purple theme.At the same time, the company is going green, with a 'Who put apples in my Vimto' cordial...
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Juice almighty! It's got power
Let's face it, drinking juice is a whole lot easier than going to the gym as a way of treating your body like a temple and, as Innocent puts it, smoothies have "all the virtue of a long jog but with none of the chaffing". It is...
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Found a blueberry thrill?
Juice drinks may be battling against the might of pure juice but developments are driving up consumer demand. In a world where consumers are trading up from ambient to chilled juices it would be fair to presume that ambient juice drinks...
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Trends and developments: Calypso; Sunraysia; Ella's Kitchen
Calypso extends healthy options for children... Sunraysia arrives in Waitrose... Ella's Kitchen cooks up a five-a-day. An organic pomegranate & apple juice drink from James White Drinks, which it claims is the first...
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Calypso in pirate plot
Calypso Soft Drinks is embarking on a swashbuckling adventure ahead of this summer's screening of the latest Pirates of the Caribbean film Dead Man's Chest. Two drinks have been created to tie-in with the film - tropical Caribbean...
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Sci-fi health campaigns, or is that a fact?
Manufacturers need to choose their words carefully when making the decision between going down the scientific claims route or just keeping their products' positioning natural. Do juices and smoothies have to contain more than fruit to...
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Got a crush on you
The smoothies market is the place to be for innovation, but there are always opportunities for more variants. New entrants, acquisitions, creative merchandising, more flavours, additional kids variants - you name it, it's been happening...