All Soft drinks articles – Page 148
-
News
Bites: Ian Botham; Ye Olde Oak's Premium Hot Dogs; National Condom Week; Pepsi; Rizla
Ian Botham has lent his nickname Beefy to a range of Perkins Frozen Foods meat products.
-
News
Asda leapfrogs Safeway to No 2 spot,Coke thrives on multibuy
Morrisons remains top of the stores chart although its lead has been cut once again, with Asda just a little over two percentage points behind in second place, and Safeway a further three percentage points behind in third place. Tesco, Sainsbury...
-
News
Lemon flavour Pepsi shows a zest for trial in multiples
Simon Mowbray Pepsi is to launch its lemon flavoured cola drink Pepsi Twist in the UK but only as part of a trial through multiple grocers, the soft drinks giant has revealed. The company was first to market with such a product in the US last...
-
News
fizz-tastic rivalry
Soft drinks is a hugely competitive marketplace, and the battle between leading flavoured carbonates Fanta and Tango will get even more aggressive as Tango struggles to regain the ground it lost in 2001, while Fanta attempts to take its fantastic...
-
News
COCA-COLA LEFT LEGS IT
Coca-Cola Enterprises has signed up a three-legged cartoon footballer called Leggsy to star in a UK-only 2002 World Cup TV ad campaign for Coke. The 60-second Supersub' ad will run from Friday (May 3) for eight weeks. In the ad, Leggsy who...
-
News
The Lilt Ladies vs the Weathermen
Created by: Mother Launched: 1998 Now icons of fmcg advertising, Lilt ladies Hazel and Blanche auditioned for roles as the embodiment of the brand's Caribbean image just by turning up and laughing. Originally intended as a short-term campaign,...
-
News
Coca-Cola fights back with lemon variant for Diet Coke
Mary Carmichael Coca-Cola is aiming to add fizz to the UK cola drinks sector with the launch of a lemon-flavoured variant of Diet Coke in June. The soft drinks giant hopes new Diet Coke with Lemon will boost the sector, which has been under...
-
News
Vimto is launching a new design for its 500ml PET carbonate
Westbridge Foods is aiming for a pizza' the action in snacking by launching Aldo's Pizza Bars microwaveable snacks in three recipes Triple Cheese, Tuna & Sweetcorn and Spicy Chicken TexMex. Rachel's Organic Dairy has introduced two new low...
-
News
Innocence at large in juices
Smoothie specialist Innocent Drinks launched its first range of fruit juices. Three products will be available from May in apple, blackcurrant and elderflower, orange, mango and lime, and pink grapefruit, pineapple and lime flavours. Innocent's...
-
News
Beckham plays the field as Pepsi and Coke bag Cup appearance
Britvic has announced plans to get maximum mileage from football star David Beckham in a range of Pepsi World Cup promotions. The news comes as arch- rival Coca-Cola revealed it is to feature the England captain on a special-edition Coke bottle ...
-
News
Red Alert for No 1
Halewood International is rolling out a new pretender to Red Bull's energy drinks crown with the launch of Red Alert. A 500ml PET bottle gives the new arrival a point of difference, making it resealable and portable. The company said this made it...
-
News
Earing will focus on costs and customer base for Vimto Soft
David Earing has been appointed md of Vimto Soft Drinks and Nichols International. Earing replaces Stuart Fawcett who is to become head of commercial development for parent group Nichols. Earing was previously operations director at Aujan...
-
News
TV ad for Citrus as Vimto splashes out
Vimto Soft Drinks is planning a record £3.5m marketing spend this year on its flagship squash and carbonated brand, kicking off with a TV ad for newcomer Vimto Citrus on Monday (Februrary 18). The company said the spend came on the back of...
-
News
Amoy Soy Sauce 150ml Save one third Shared gondola end
Amoy Straight To Wok Egg Noodles Save one third Gondola end Sainsbury Birds Eye Alphabites Bogof Shared gondola end Sainsbury Coke 2 litre Bogof ...
-
News
Fanta does a fruit twist
Coca-Cola is extending its Fanta brand with a new flavour Fruit Twist. The peach, passionfruit and orange-flavoured pop hits shelves this month and follows the launch of Fanta Icy Lemon almost exactly a year to the day. The soft drinks giant...
-
News
Old favourites dress to kill while the giants wrestle over a
Some old favourite brands got dressed up this year. Schweppes mixers and Nescafé both got their first packaging revamp in 20 years, while four-finger Kit Kat and Cadbury Dairy Milk both had shiny new flow-wrap outfits. Hovis loaves sported new...
-
News
Coca-Cola's Powerade aims to take lead in sports drinks
Simon Mowbray Coca-Cola has announced its biggest European launch since the introduction of Diet Coke 20 years ago. The soft drinks giant said it aimed to "take the lead" in the fast growing but "underdeveloped" sports drinks sector across seven...
-
News
All ethnic communities need reassurance after US attack
Sir; The events of Tuesday, September 11, brought a new meaning to the word terrorism'. The loss of innocent life on such a large scale and the devastation that followed the attack was both horrifying and traumatising. The world needs to know who...
-
News
Coke and P&G abandon alliance
Coca-Cola and P&G have pulled the plug on their multibillion partnership to hive off brands including Sunny Delight, Pringles and Minute Maid into a standalone enterprise. In a tersely written joint statement, the two parties said they would...