All Soft drinks articles – Page 143
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News
Templeman chairman of Shepherd Neame
Miles Templeman took over the chairmanship of Shepherd Neame from Bobby Neame at the company’s agm last week.Templeman began his career in advertising before joining Beecham Foods as a product manager for Ribena and Lucozade. He became MD of...
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‘Cadbury not to blame for obesity’ says chairman
The chairman of Cadbury-Schweppes said yesterday that the confectionery industry was not responsible for the rise in child obesity, according to a newspaper report today.Chairman John Sunderland said yesterday that Britons needed to take...
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Lucozade animates the amoeba
Lucozade Energy has been powered up for a £3m campaign featuring a new ‘Move It’ slogan.The autumn campaign is spearheaded by two TV ads hitting screens now and is being backed up with cinema and poster advertising to introduce the brand’s 18...
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Mini expert gets big Pepsi job
Pepsi UK has chosen Sandra de Jesus as marketing manager for drinks brands including Pepsi and 7UP, the latest appointment in a recent expansion of its marketing division.It said boosting the division’s size was necessary because of an...
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davies’ new role
Stephen Davies, former managing director of Britvic Soft Drinks, is to join Bottlegreen Drinks as a non-executive director.The appointment reunites him with Simon Speers, the former MD of Britvic’s international division, who joined...
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Hallowe’en’s tricky treat
GlaxoSmithKline is bringing back Hallowe’en packs across its Ribena Blackcurrant ready-to-drink range.This year, the graphics will again feature on 250ml and 288ml cartons of Original and Toothkind, and will be extended to the 330ml Sportscap...
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Straw with four holes
Exotic juice drink maker Rubicon has developed a new tongue-drenching straw to heighten the taste experience.The Sensory Straw has a flat top with four small holes instead of only one large one, which, says Rubicon, allows the juice to flow in...
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Vimto firm drops food business
The company which owns Vimto is to offload its food business to concentrate on soft drinks.Nichols owns Sunkist as well as Vimto, and has products in the carbonated, cordial and ready-diluted drinks markets.Vimto, which was originally...
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Muslims can drink Ribena and Lucozade
Ribena and Lucozade have been given the all clear for consumption by Muslims.A leading British organisation on Islamic law has issued a fatwa to say that Muslims can drink both products, according to newspaper reports.The ruling came...
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Bacardi brings Coke to a party
Bacardi and Coca-Cola are launching a co-branded party pack that is designed to compete on price with premium wine and beer. The pack contains a 200ml bottle of Bacardi – enough for about four double measures – and four 200ml contour Coke...
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Ready-to-drink Vimto grasps the significance of size
Vimto Soft Drinks is adding lunchbox appeal with the launch of a new ready-to-drink Vimto format.The handy-sized 250ml sports cap bottle has been designed to be comfortable for young hands and fit school lunchboxes. The soft drink, which...
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Eau yes! Coke’s big new splash
Coca-Cola is plotting a sensational return to the water fixture – just weeks after its Dasani disaster, The Grocer has learned.A source close to the company said Coke marketing chiefs were working “round the clock” to get the top secret project...
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Virgin rebirth
n Virgin Cola has been given an overhaul in an attempt to drive sales and strengthen its position as a credible alternative to Pepsi and Coca-Cola.n The cola has been reformulated following...
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Virgin Cola gets revamp
Virgin Cola has undergone a facelift to drive sales and strengthen its position as a credible alternative to Pepsi and Coca-Cola.The cola, produced under licence by Princes Soft Drinks, has been reformulated following extensive recipe research...
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Coke rejects Nazi slurs
Coca-Cola has hit out at a new London art exhibition which has linked it with WWII Nazi Germany.Curators of the show, comedian Mark Thomas and artist Tracey Sanders-Wood, claim the company advertised in Nazi papers and exhibited at...
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Rising stars
>>A monthly look at the most promising newcomers in key grocery categories. this month: soft drinksVanilla Coke seems to have proved a winner among UK soft drinks newcomers, closely followed by Zesty Berry, a brand extension to...
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Lucozade fielding Owen
England striker Michael Owen is set to lead the attack in an on-pack promotion for energy drink Lucozade Sport.Rolling out now and running throughout the Euro 2004 championships, promotional packs will flag up the ‘Are you ready to win £1m?’...
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Sweet ideas from Vimto
McCowan’s, the chewy sweets maker, is launching a new range of pre-packed Vimto bonbons. The company alreadymakes the Vimto chew bars and has once again joined forces with Vimto Soft Drinks to extend its offering.Aimed at kids and adults,...
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Tarring rises to MD spot at drinks supplier Rubicon
Exotic juice drinks supplier Rubicon has appointed a new senior management team to help the business keep pace with rapid expansion.Sheila Tarring has beenpromoted from sales and marketing director to MD after 15 years at the...
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7UP’s mock philosopy
Fido Dido is returning as the face of 7UP as part of a £1.5m push for the fizzy soft drink.The cartoon character returns to packs for a limited period from this month as a football theme links the brand to the build-up for the Euro 2004...