All Soft drinks articles – Page 147
-
News
Marketing to children grows up
With restrictions on children's TV advertising looming, drinks companies are increasingly flagging health benefits and repositioning brands so they also appeal to an adult audience Soft drinks companies are big spenders on advertising...
-
News
Pure choices join the pack
To win a place in lunchboxes, brands must reconcile mothers' health concerns with children's desire for fun. Marketing children's drinks is something of a minefield. Manufacturers must appeal to mothers and their children, who have...
-
News
New flavours keep colas on top
Despite cola's grip on the soft drinks sector, the big brands have their work cut out to keep sales on an upward curve. But new flavours and zero-calorie versions may hold the key. The cola market has been on the end of some pretty...
-
News
TV debut for Panda
Children's soft drink brand Panda is making its TV debut after more than 30 years on the shelves to showcase its new healthy credentials and more modern image. Viewers will be urged to 'Panda to your taste buds' in a campaign...
-
News
Energy powers up for growth
There's all to play for in the energy sector, and the big drinks makers are poised for the next phase of expansion. The energy drinks sector continues to grow and remains one of the most dynamic in the overall soft drinks market....
-
News
Health puts the fizz into NPD
Consumer fears over sugar and sweeteners are prompting new product development and reformulations. Soft drinks have been lambasted for rotting children's teeth, causing hyperactivity and obesity - although presumably not at the same...
-
News
World News - 29th April 2006
Cadbury schweppes acquires rest of Dr Pepper... Nestlé records increase in sales... Kimberly-Clark profit down due to rising costs...Cadbury Schweppes has acquired the remaining 55% stake in US bottling company Dr Pepper and...
-
News
Cadbury acquires bottling group
Cadbury Schweppes has acquired the remaining 55% stake in Dr Pepper and Seven Up Bottling Group for $353m (£198m).Cadbury, which already holds a 45% stake in the group, said that it would acquire a 53% stake from the Carlyle Group for $334m...
-
News
Pepsi aims to Max out with 2006 footie fever
What's in your locker? That's the question posed by Britvic in a £7m campaign for the Pepsi Max brand that includes TV ads and the chance to win XBox 360 entertainment consoles. An on-pack promotion, which will feature across all...
-
News
4Independents
GlaxoSmithKline is serving up a spring sport bonanza with a package of heavyweight TV advertising and high-profile sponsorship for Lucozade Sport, the UK's no 1 sports drink.The TV campaign is a significant proportion of the...
-
News
In Brief: Maximising on milk; Flavour adventure; Dessert debut; Feel-Good fantasy; Splashing out
Twinings is milking its marketing coffers for a £1.2m TV ad campaign for its Ovaltine Max for Milk brand. Set to break in June, executions feature animated characters and deal with parents’ eternal dilemma of how to get kids to eat…
-
News
Vimto ads to splash down
Vimto Soft Drinks is looking to make a splash with a £4m TV, cinema and press ad campaign continuing the brand's Shlurple the Purple theme.At the same time, the company is going green, with a 'Who put apples in my Vimto' cordial...
-
News
Juice almighty! It's got power
Let's face it, drinking juice is a whole lot easier than going to the gym as a way of treating your body like a temple and, as Innocent puts it, smoothies have "all the virtue of a long jog but with none of the chaffing". It is...
-
News
Found a blueberry thrill?
Juice drinks may be battling against the might of pure juice but developments are driving up consumer demand. In a world where consumers are trading up from ambient to chilled juices it would be fair to presume that ambient juice drinks...
-
News
Trends and developments: Calypso; Sunraysia; Ella's Kitchen
Calypso extends healthy options for children... Sunraysia arrives in Waitrose... Ella's Kitchen cooks up a five-a-day. An organic pomegranate & apple juice drink from James White Drinks, which it claims is the first...
-
News
Calypso in pirate plot
Calypso Soft Drinks is embarking on a swashbuckling adventure ahead of this summer's screening of the latest Pirates of the Caribbean film Dead Man's Chest. Two drinks have been created to tie-in with the film - tropical Caribbean...
-
News
Sci-fi health campaigns, or is that a fact?
Manufacturers need to choose their words carefully when making the decision between going down the scientific claims route or just keeping their products' positioning natural. Do juices and smoothies have to contain more than fruit to...
-
News
Got a crush on you
The smoothies market is the place to be for innovation, but there are always opportunities for more variants. New entrants, acquisitions, creative merchandising, more flavours, additional kids variants - you name it, it's been happening...
-
News
The rise and set of Sunny D?
While Asda has dropped Sunny D from its listings, brand owner Gerber is not so quick to give up, with moves to reinvigorate a product that remains the number two chilled fruit juice. Asda's announcement last month that it had delisted...
-
News
Research Notes: Smoothe market has more than doubled
The juice market has increased in value by 7.6% in the latest year, growing at double the rate of total food and drink. More than 90% of the population purchased fruit juices and,...