All Soft drinks articles – Page 144
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News
Sony ad gets Tango'd in Britvic campaign
Stefan ChomkaThe acclaimed Sony TV advert, which features thousands of balls bouncing down a steep San Francisco hill, has been Tango&'d in a viral campaign from Britvic Soft Drinks.The spoof advert for Tango Clear looks...
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Schweppes comes out with summer sizzlers
Coca-Cola Enterprises is helping adults to drink responsibly this summer with several developments under the Schweppes brand that target both alcoholic and non-alcoholic drinking occasions.For adults wanting to taste summer flavours...
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The Acid Test: Shloer Bucks Fizz
A sparkling blend of orange, grape and blood orange juice, non-alcoholic Shloer Bucks Fizz contains no artificial colours, flavours, preservatives or...
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In Brief: Innocent Addition; Surf gets cool; Kit Kat for Big Bro; Brazils all year; Ethical loo paper; Filtration debut
Innocent Drinks has added a new summer recipe, Cherries & Strawberries, to its smoothies portfolio. The drink will be available from June to September in Sainsbury, Waitrose, Somerfield, Budgens and independent stores, priced...
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Coke adds Zero for the males
Coca-Cola Enterprises is launching the most intensive marketing programme in its history to support its new Coca-Cola Zero drink. The zero sugar drink, which is targeted at 20 to 29-year-old males, is billed as the company's...
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Hot Spots: Adez is coming on strong; Pot Noodle loses its horn; Vodka coffee smoocher
A ROUND-UP OF THE HOTTEST ACTION IN FMCG. Unilever UK has earmarked £12m to support its first new standalone brand for 12 years. The three-strong Adez range of fruit juice drinks blended with soya and fortified with vitamins...
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Appletiser woos with diamonds
Appletiser will once again become a girl's best friend this summer by each day giving consumers the chance to win a diamond in a £50,000 giveaway.The promotion runs from August 1 until the end of October and will put a diamond...
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News
Schweppes comes out with summer sizzlers
Coca-Cola Enterprises is helping adults to drink responsibly this summer with several developments under the Schweppes brand that target both alcoholic and non-alcoholic drinking occasions.For adults wanting to taste summer...
-
News
Schweppes comes out with summer sizzlers
Coca-Cola Enterprises is helping adults to drink responsibly this summer with several developments under the Schweppes brand that target both alcoholic and non-alcoholic drinking occasions.For adults wanting to taste summer...
-
News
Schweppes comes out with summer sizzlers
Coca-Cola Enterprises is helping adults to drink responsibly this summer with several developments under the Schweppes brand that target both alcoholic and non-alcoholic drinking occasions.For adults wanting to taste summer...
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News
Innocently reaping rewards
Smart manufacturers are 'doing an Innocent' and capitalising on the health food revolution currently sweeping the UK snack marketAs the health debate continues to rage, the industry is having to respond with healthier products,...
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News
Innocently reaping rewards
Smart manufacturers are 'doing an Innocent' and capitalising on the health food revolution currently sweeping the UK snack marketAs the health debate continues to rage, the industry is having to respond with healthier products,...
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News
Bid rumours lift Cadbury
Shares in Cadbury Schweppes rose 5p to finish on 550.5p yesterday amid rumours that the confectionery giant could be the target for a bid.Analysts speculated that Kraft Foods, US confectioner Hershey or investor Warren Buffett could be...
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News
In Brief: F1 racing packs; Active athletes; Enamel hardener; Rum ice cream; Football sweets; Movie snacks
Philip Morris is reintroducing its limited edition racing pack for its Marlboro brand to appeal to adult smokers who follow the F1 racing season. The Marlboro Racing Edition pack for Reds King Size 20s features racing imagery and...
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Adez taps into strength of soya
Unilever UK is pouring £12m into the marketing bucket to back the arrival of its first new standalone brand for 12 years. A three-strong Adez range of fruit juice drinks blended with soya and fortified with vitamins and minerals...
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News
Grown-up drinks come of age
Competition is fierce, but speciality soft drinks that successfully appeal to adults can command premium prices and earn a place on occasional, or even weekly, shopping lists. Adult soft drinks represent the second fastest-growing...
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Benzene cuts climb up agenda
Following media scare stories earlier this year, the soft drinks industry is working to further reduce any risk to consumers from products containing sodium benzoate and vitamin C. Dramatic newspaper headlines, such as 'soft drink...
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Big squeeze on squash
Traditional fruit-flavoured drinks don't draw the crowds as they used to, but new flavours are revitalising this mature category. Fruit squashes have been for a long time and, as Vimto brand manager Claire Nield puts it: "There are a...
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Vox Shop: Matthew Langley, Bottlegreen Drinks; John Place, Somerfield
Soft drinks market is growing up with focus on health and entertaining... prizes await manufacturers who back key brands. Matthew Langley Bottlegreen Drinks Co marketing manager The soft drinks category in the UK is among retail's most...
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Will pop burst the drinks bubble?
Increasing consumer preoccupation with health is forcing drinks manufacturers to innovate by launching low-sugar varieties and brands targeted at adults, reports Ruth Nicholas. It is a time of unprecedented upheaval for the soft drinks...