All Soft drinks articles – Page 146
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News
The rise and set of Sunny D?
While Asda has dropped Sunny D from its listings, brand owner Gerber is not so quick to give up, with moves to reinvigorate a product that remains the number two chilled fruit juice. Asda's announcement last month that it had delisted...
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Research Notes: Smoothe market has more than doubled
The juice market has increased in value by 7.6% in the latest year, growing at double the rate of total food and drink. More than 90% of the population purchased fruit juices and,...
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PJ lets loose on juice market
With Innocent dominating the category, PJ Smoothies has embarked on the biggest campaign spend juice has ever seen. At the beginning of the year, PepsiCo UK relaunched the PJ Smoothies brand it acquired in February 2005 with a £5m...
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Smoothies and shakers latest
With the popularity of exotic fruits in juices, such as the Brazilian acai fruit set to be the next big thing, it's the good old orange that retains its place as the consumer's favourite. People may quibble about the statistics...
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Quenching urban thirst
Britvic is splashing out £2.4m on a marketing campaign for its recently-launched Drench water brand that deliberately targets young urbanites. The company's 'Flow your own way' campaign, which kicks off this month, will include...
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Cadbury sells Bromor Foods
Cadbury Schweppes has sold its South African branded concentrate and soft drinks company Bromor Foods to South African food and healthcare company Tiger Brands for £109m (ZAR160m).Cadbury said that the sale, which is subject to clearance by...
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Coke rumoured to be after Highland Spring
Speculation is rife that drinks giant Coca-Cola could be planning to snap up mineral water brand Highland Spring.Persistent rumours suggest that Coca-Cola is eyeing the brand as a vehicle for a possible return to UK water following its Dasani...
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Cadbury Schweppes sales increase
Cadbury Schweppes has reported its biggest full-year sales increase in more than a decade with sales up 7% to £6.51bn.Reporting its full-year results to end January 1, the group also revealed a 13% increase in underlying pre-tax profit to...
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Ambient smoothies for masses
Innocent and PJ Smoothies are coming under attack from yet another smoothie contender – Stute – which aims to bring smoothies to the masses by challenging rivals on price with an ambient offering. Stute’s ambient range retails for £1.99, while...
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Be Treatwise ‘has quite different objective’ – Cadbury Schweppes
Cadbury’s Trish Fields said the Be Treatwise initiative was completely separate to the labelling scheme launched by six of the food industry’s giants this week. “Be Treatwise is led bythe confectionery industry and is grounded in the fact...
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Taxing healthy smoothies is ridiculous
from Simon Newark, partner, UHY Hacker Young, accountantsSir; We are working with Innocent Drinks to campaign against the government for cashing in on healthy eaters.Most food items are tax-free, while drinks are taxed at 17.5%. ...
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Cadbury acquires Dan Products
Cadbury Schweppes has agreed to buy South African chewing gum business Dan Products, which manufactures gum under the Stirmoral and Dirol brands, for £33m.Cadbury also revealed that it is planning to sell Bromor Foods, its South African...
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Rivals defy the big stick
Two of the industry’s most fierce rivals have put aside their differences and joined forces to help tackle the nation’s health.In an industry first, Cadbury Schweppes and Masterfoods have come together to implement a scheme designed to help...
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Team Talk: Appletiser
>>a ‘dynamic, specific and unique’ outfitJames Bruckner, commercial manager for soft drink brand Appletiser, says he is proud to work in a dynamic, hard-working and close-knit team.Bruckner has been commercial manager at...
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Thai hibiscus RTD set for UK
Red Bull UK is to make its first foray into alcoholic drinks in the off-trade with the launch of a Thai ready-to-drink brand. The company is to distribute the Thai hibiscus-infused wine-based RTD product Sabai, which means “chill out”, into the...
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Britvic goes public
Soft drinks company Britvic has gone public. The company floated this morning at 230p per share. This was in the middle of the expected range and values the company at £494m.The maker of Tango and J20 drinks originally said that it planned...
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Coke realigns managers for healthier performance
Coca-Cola GB has realigned its marketing department to mirror the group’s focus on its three main business areas of health and wellness, performance and carbonated soft drinks.Justin Billingsley, who was previously brand director for Coca-Cola...
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Gatorade sprints to vending machines
Gatorade is making its first major foray into the UK with the launch into the vending market from January next year in a bid to wrest market share from Coca-Cola’s Powerade brand.The world’s biggest-selling sports drink is targeting sports and...