All Soft drinks articles – Page 150
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News
Wholesalers: Wholesale retaliation follows Coke's hostile'
Coca-Cola Enterprises' efforts to target new sectors of the soft drinks market is in danger of being stopped in its tracks because of an ongoing row with wholesalers. The dispute stems from CCE's decision to withdraw promotional support in the...
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Energy drinks: Triumph of Red Bull
Energy drinks are the biggest moneyspinner in the soft drinks market for UK retailers, according to a report by drinks consultancy Zenith International. Zenith's report on the UK energy drinks market showed UK sales of energy drinks rose more than...
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Soft drinks: Wholesaler outrage at price tactics for Coke
Julian Hunt Wholesalers are resisting Coca-Cola Enterprises' efforts to force down the case price of its flagship brand. Under its initiative details of which were first revealed in last week's issue CCE is withdrawing promotional support from...
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Prospectors dig for Coke's e-gold
Coca-Cola is planning a sequel to its cokeauction. co.uk initiative. In conjunction with QXL.com it will run The Real Coke Rush where consumers can bid online for "money can't buy" prizes such as white water rafting trips. Promotional cans and...
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Price war: Trade fury mounts as Coke begins savage price cut
ExclusiveJulian Hunt News that Coca-Cola one of the country's biggest grocery brands is to embark on a massive price cutting campaign in all channels from next week has enraged the trade. Companies contacted by The Grocer are furious that...
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Advertising standards: ASA rap for ToothKind
GlaxoSmithKline's High Court defeat in its battle with the Advertising Standards Authority over the controversial ad campaign for Ribena ToothKind is a "vindication of all our processes", said a spokesman for the regulator. The court upheld an...
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Pepsico builds salty snacks
PepsiCo has boosted its snack food portfolio in north Africa and the Middle East. A joint venture between Pepsico's Egyptian salty snack operation Tasty and market leader Chipsy will create a new company called Chipsy International. Pepsi will have...
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Insider dealing for new Tango adverts
Tango's quest to be the epitome of cutting edge cool among its target 16 to 20 year old audience has taken a new direction with the unveiling of its new £5m advertising campaign. Following in the footsteps of the Tango man and the Tango megaphone,...
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Guide To
The Grocer Guide to soft drinks, an advertising supplement
Bottle Green Drinks Company Frogmarsh Mill South Woodchester Gloucestershire GL5 5ET Tel: 01453 872882 Fax: 01453 872188 E-mail: info@bottlegreen.co.uk Website: www.bottlegreen.co.uk Key CONTACTS Sales & marketing manager (multiples)...
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United States: Quaker rejects PepsiCo: will Coke enter the f
The value of Quaker Oats stock surged this week amid rumours Coke, Nestlé and Danone have the cereal and Gatorade sports drink firm at the top of their shopping lists. Earlier in the week, Quaker rejected a $13.7bn paper offer from PepsiCo. But...
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Symbol groups: Spar flexes MRG muscle
Spar has already negotiated "significantly better" day to day trading terms with top suppliers including Coke, Interbrew and Bass through its new buying consortium Multiple Retail Group, claims Keith Webb, proprietary trading director at Spar....
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Partners hail a perfect fit' in Crunchie/Tango bar fusion
Cadbury Trebor Bassett and Britvic Soft Drinks are linking up to launch Crunchie Tango, a jointly branded limited edition chocolate bar. Available from October 8 for 12 weeks, both companies say the launch fits in with the long-term strategy for...
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Indigo goes in for Extra energy
Vimto Soft Drinks is putting its energy drink Indigo into a 250ml can to be called Indigo Extra. A C&C promotion, point of sale material and sampling among 150,000 students at freshers fairs and promotional events at student unions across the UK...
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The Grocer focus on Scotland: Beer
The challenge to Irn-Bru Scotland's soft drinks market is hotting up with the debut of fresh contestants and the range expansion of popular brands. Irn-Bru continues to be Scotland's leading carbonates brand, outstripping even Pepsi and Coke, and...
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Coke scales down buy
Coca-Cola has finally thrown in the towel and abandoned plans to buy Cadbury Schweppes soft drinks brands in Mexico and Canada after almost two years of protracted negotiations with federal regulators. "The authorities in both countries have made...
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Hooked on (non alcoholic) drink
Merrydown is rolling out its Schloer sampling roadshow at UK events in the brand's biggest promotional boost for three years. The campaign, includes Schloer Smart squads targeting city centres and picnic spots with money off vouchers and a...
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Tango shouts down Euro hype
Tango is plotting a mischievous ad campaign that pokes fun at the corporate sponsorship associated with Euro 2000. It is targeting travelling fans with 7,500 poster sites booked at key locations such as ferries, airports and train stations. The ads...
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COKE INCITES THE FANS
Coca-Cola is using the national anthem in its Euro 2000 ad campaign. Coke's spokesman Andrew Coker said it even considered changing the words to "God save our team". The idea is to incite English fans to rise to their feet when they hear the...
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United States: Philip Morris favourite in Nabisco race
The bidding war for US group Nabisco erupted this week. Danone and even Cadbury Schweppes joined American corporate raider Carl Icahn and Philip Morris in tabling bids for Nabisco. At the same time, Nestlé and PepsiCo are said to have walked away...
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Cyberheroine back for Lucozade
Lucozade Energy's brand ambassador Lara Croft returns to front the drink's summer marketing activities. An on pack promotion gives consumers the chance to win 100 Sega Dreamcast consoles, while five tokens and £7.49 will get them a Lara Croft beach...