All Soft drinks articles – Page 151
-
News
New takes on a Ribena classic
GlaxoSmithKline is pitching Ribena into the taste experience arena with two limited edition drinks aimed at generating extra sales of £5m.The pharmaceuticals to soft drinks giant is introducing cartons of Ribena Oooohh and Aaarghh in a bid to...
-
News
Pepsi bottler’s volumes up in Europe
The Pepsi Bottling Group said volumes in Europe rose 14% in 2003 with good performances from Pepsi Vanilla – launched last summer – and its diet drinks.Worldwide case volume increased 1%, but was flat in the US.Net income for 2003...
-
News
GSK to invest £100m in drinks
GlaxoSmithKline is to drench its cold drinks brands with a £100m investment this year.The giant spend, up from £79m last year, will be ploughed into its Ribena and Lucozade propositions and will include funding for new products.Plans for...
-
News
Instant attraction
England rugby hero Jonny Wilkinson is to appear on limited edition packs of Lucozade Sport in time for the Six Nations Championship which starts next month.
The drop-kicking World Cup winner will also be back on the nation’s TV screens as GSK… -
News
tango’s instant win
Britvic is running a new on-pack promotion on Tango in a tie-up with gaming giant PlayStation2. The Play4Real instant-win push will offer the the chance to win one of 40,000 prizes including games and music vouchers.A £1m marketing budget...
-
News
Pepsi returns to Iraq
PepsiCo has signed an agreement with Baghdad Soft Drinks Company to make and distribute Pepsi, 7-Up and other soft drinks in Iraq by the end of June.President of the Middle East/Africa region of PepsiCo International, Saad Abdul-Latif, said:...
-
News
PepsiCo reveals senior line up after integration
PepsiCo UK has unveiled its senior management changes following the integration of its four UK businesses, Walkers Snack Foods, Quaker Foods, Tropicana and Pepsi-Cola. Tom Kuzio, senior vice president – sales at Walkers, takes the same title...
-
News
Top Products survey: Soft Drinks
Diet Coke has hit the top spot in carbonates, overtaking its standard counterpart for the first time. Arch rival Pepsi is finding life sweet under distributor Britvic which itself has a winner with Robinsons What a difference a year...
-
News
Unilever/Pepsico JV announce new structure
Unilever Bestfoods has announced the management structure for the Pepsi Lipton International joint venture it launched in October.The enterprise was set up to expand the marketing and distribution of Unilever Bestfoods’ Lipton ready-to-drink...
-
News
PGB Mexico names new boss
The Pepsi Bottling Group has announced Rogelio Rebolledo as its new president and chief executive officer of PBG Mexico, to replace Jaime Costa Lavín from January. Pablo Lagos will take up the new position of chief operating officer...
-
News
Lucozade turns on the brain power
GlaxoSmithKline this weekend kicks off the first TV ad for Lucozade Energy since its decision to drop advertising icon Lara Croft.Hitting screens today (Saturday), the new treatment replaces the ‘Gone a Bit Lara’ campaign and marks a change...
-
News
Coke sales up in Europe
US soft drinks giant Coca-Cola said third quarter sales rose 6% boosted by a combination of volume growth of its brands outside its domestic market and the weak dollar. Turnover rose to $5.7bn from $5.3bn with volumes in North America up...
-
News
PBG expands in Russia
Nidan Foods, one of Russia’s largest juice makers, said it has signed an investment and distribution agreement with Pepsi Bottling Group. Pepsi will invest $60m to package its Tropicana juice brand at Nidan’s Moscow-based factory. In...
-
News
wiseman scoop
Robert Wiseman Dairies MD Robert Wiseman has won the Ernst & Young Entrepreneur of the Year award. Joint MDs of A McLelland & Son, Alastair and Douglas Irvine, were named Consumer Products Entrepreneurs of the Year while Innocent Drinks ...
-
News
Coke settles spat with former employee
Coca-Cola has paid a former manager a total of $540,000 for him to drop fraud allegations against the company. Matthew Whitley accused Coke of rigging a marketing test to raise the popularity of Frozen Coke at Burger King restaurants in...
-
News
Tango Apple goes active
Britvic is throwing its Tango Apple brand out into the streets as part of a £2m marketing push.The money is being ploughed into a Big Drench Roadshow initiative which will take place for three weeks from October 11.Visiting 12 major...
-
News
Storewatch
StorelocationRanked from cheapest full basket downwardsAsdaHyson Green, Nottingham£37.00Date of shopping trip: 16.04.04Time of trip: 09.23Time in store: 39 mins Time at checkout: 4 minspromotions: Walkers 4 for £3, Diet Coke 3 for £3.20,...
-
News
Diet Coke’s model prize
Supermodel Caprice is to star in TV commercials for Diet Coke’s Destination Hollywood promotion, the brand’s biggest on-pack offer yet. The promotion offers prizes that “money can’t buy”, including the opportunity to attend a star-studded Hollywood...
-
News
AG Barr profits brew
Scottish drinks manufacturer AG Barr said the hot weather had boosted its citrus-based drinks – Orangina, Lipton Ice Tea and Simply Citrus. Pre-tax profit rose 16% from £6.2m to £7.2m for the six months ended July 26. Turnover increased by...
-
News
Ribena’s place in the music charts
Ribena is set to sponsor ITV’s Saturday morning music chart programme CD:UK from the end of this month.The deal, which will run for three months, gives the blackcurrant drinks brand the opportunity to expand the brand’s target audience...