All Soft drinks articles – Page 133
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Coca-Cola gets Orange edition for the summer
Coca-Cola is to launch an orange flavour limited edition of Coke in July, as part of a massive £80m summer campaign across its key brands.Coca-Cola unveiled the new variant, which follows last year's Coke with Lime, at a briefing last...
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The Challenge - Attracting adults to the milk category
The soft drinks category is full of 'me too' brands all competing with slightly different USPs, but For Goodness Shakes! stands alone as being the only milk-based sports drink for men. The company's main rivals - Yop, Frijj, Yazoo and Nesquik - all...
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Trident grabs 15% market share
Trident, the chewing gum brand launched by Cadbury Schweppes in February, has gained a 15% share of the chewing gum market, according to data from Nielsen.Trident has become the number two brand in the £240m chewing gum market, overtaking...
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Fruit juices struggle for promo space in chillers
Chilled not-from-concentrate juice is having to fight with higher-profile products like Innocent Drinks smoothies for its share of space in the chiller cabinet. With far less space devoted to promotions in chilled than elsewhere...
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Cadbury: what next after the break-up?
When Cadbury Schweppes announced last week that it was splitting its confectionery and Americas Beverages businesses, there was speculation that its confectionery arm would become a takeover target, with names such as Hershey and Wrigley in the...
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MD who gave Red Bull wings leaves company
Red Bull UK was ready to move on to the next level, claimed MD Harry Drnec as he announced he was stepping down to spend more time with his family. When Drnec joined the company in 1995, Red Bull UK was losing money. Twelve years later...
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Britvic NPD priorities are Pepsi and squash
Britvic plans to introduce new formats for Pepsi as part of its commitment to carbonated drinks, despite recording a slump last year due to a lack of demand for fizzy drinks.Figures released in the Britvic Soft Drinks Report 2006 confirm...
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Britvic NPD priorities are Pepsi and squash
Britvic plans to introduce new formats for Pepsi as part of its commitment to carbonated drinks, despite recording a slump last year due to a lack of demand for fizzy drinks.Figures released in the Britvic Soft Drinks Report 2006 confirm...
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Bogof's week
With the salmonella incident still in people's minds you'd have thought Cadbury Schweppes would have wanted to keep a low profile. But instead it faces fresh problems, this time in the US, after a treasure hunt-style promotion for Dr Pepper...
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Cadbury marketing stunt backfires
Cadbury Schweppes has apologised for a US marketing stunt which led to the closure of a US cemetery.
The firm had promoted its soft drink brand Dr Pepper by launching a gold coin treasure hunt in return for cash prizes. However, the hunt in… -
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'Nail in the coffin' for fruit juice VAT
A landmark ruling freeing Unilever's Knorr Vie Shots from the grip of the VAT man has been described by Innocent Drinks as a "nail in the coffin" for the hated 17.5% tax on liquids containing healthy foods.Sir Stephen Oliver QC, who...
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Lucozade gets its edge back
Lucozade Energy is launching an £8.25m marketing campaign to help 'Britons get their edge back'. The campaign will include TV ads and a roadshow that will visit motorway service stations and workplaces. A website -...
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Innocent's water brand takes mature approach
Innocent Drinks is to add another brand name to its portfolio this summer - the first time it has strayed from the parent brand.It is launching a range of water-based drinks under the name This Water, kicking off by bringing the...
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Tizer aims for retro revival
Tizer is going back to its roots with a more fruity formulation aimed at mothers.The soft drink is now made with 10% fruit juice and has new packaging based on the 1980s design that will flag up the fact that Tizer now contains no...
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Product recall hits Cadbury Schweppes
Cadbury Schweppes has admitted that its product recall last June following a salmonella scare has hit UK sales by £35m.“We estimate that the product recall in the UK reduced revenues and underlying profit from operations by £30m-£35m and...
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Climbing the ladder
How did you get to where you are today? I started out at SmithKline Beecham as a territory manager before moving into marketing with a role on Lucozade Sport. After a break from the food industry with Energizer batteries, I joined HP...
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Britvic gearing up for child health challenge
Britvic is bringing out new juices under its Robinsons and Fruit Shoot umbrellas in a bid to boost the brands' health credentials and avoid the looming ban on advertising to children. A range of Robinsons Smooth Juice will appear on...
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Pomegranate gets all Bullish
Red Bull UK is aiming to capitalise on pomegranate juice's UK popularity by adding the flavour to its Sabai range in April. Tesco is to list the newcomer in a four-pack retailing at £4.99 from May. There was a 300% increase in...
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Mature look for Ribena
Ribena has a new grown-up look in a bid to get more adults quaffing the squash. Its new image is designed to appeal to a young adult audience and reflects Ribena's heritage of growing fruit, using images of native wildlife, such as...
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Sunrise takes on Adez with soya drinks trio
Soya Health Foods, the producer of soya milk brand Sunrise, is heating up the competition in the soya beverages market with the launch of a range of juice and milk drinks aimed at the breakfast table. The Sunrise Healthy Start range will...