All Soft drinks articles – Page 134
-
News
Crush squeezes out ambient premium
'Not as thin as a juice and not as thick as a smoothie' is Aussie drink brand Sunraysia's sales pitch for its new Crush brand, made from crushed fruit blended with purified water. The manufacturer aims to build a premium offering in the...
-
News
Pear juice given the Appletiser treatment
Appletiser is hoping to claim a bigger share of the burgeoning juice market with the introduction of a 100% lightly fizzy natural pear juice. Peartiser, which the company claims is the first drink available in the UK that uses nothing but...
-
News
Bucks Fizz is a Shloer thing with the testers
Shloer has reason to toast its success, thanks to its Bucks Fizz offering clocking up the highest score in The Grocer's Acid Test slot during 2006. Of the 50 food and drink products sampled by consumer and retailer testers throughout the...
-
News
The smoothest of operators
The booming popularity of smoothies has helped soft drinks achieve impressive value growth in the past year. The total market made the most of its much-lauded health credentials and clocked up sales of more than £5.7bn - a very perky 8.5% jump...
-
News
Brand giants are listening
Coke, Walkers, Birds Eye, Magners and Pringles are among the major brands that have grown in value - in some cases spectacularly - this year, as the industry shows it can respond to consumer needs without government intervention. The...
-
News
Cadbury recall to cost £30m
Cadbury Schweppes' recall of seven products in June this year following a salmonella scare will cost an estimated £30m.The confectionery giant had originally estimated costs of £20m but in a full-year trading update released this morning,...
-
News
How can small suppliers make their size of their businesses a virtue?
Simon Speers MD, Bottlegreen Drinks CompanySmall businesses are driven by their individuals and what an individual does is always under the spotlight. In small business, individuals are under pressure to get a great job done each and...
-
News
Making kids wild with a health kick
Britvic has responded to new government standards for food and drink sold in schools with a range of healthy fruit juice drinks for schoolchildren. The Really Wild Drinks Company range will be available in 250ml cans for vending machines...
-
News
Out go the chimps - in comes knitted monkey
Comedian Johnny Vegas and Monkey, the knitted puppet with a cult following, have teamed up with PG Tips to front an £18m advertising campaign for the tea brand in the new year. Owner Unilever will be pouring out £1m a week for the first 12...
-
News
CCE adds zest to drinks to refresh key brands
Coca-Cola Enterprises is ringing the changes with its Diet Coke and Minute Maid Froot Refresh brands as part of a wave of activity planned for the next 12 months. From February, its Diet Coke with Lemon and Diet Coke with Lime variants...
-
News
CCE adds zest to drinks to refresh key brands
Coca-Cola Enterprises is ringing the changes with its Diet Coke and Minute Maid Froot Refresh brands as part of a wave of activity planned for the next 12 months.From February, its Diet Coke with Lemon and Diet Coke with Lime variants...
-
News
Coke targets Red Bull with relentless spend
CCE is investing another £1.5m on its energy drink brand Relentless next year as it aims to steal a greater share of the Red Bull-dominated sector through targeted marketing. It is eschewing TV ads in favour of sponsorship and sampling...
-
News
A farewell to creativity?
Under the Ofcom ruling it's unlikely these classic family ads would get off the ground today: Tango - Orange Man R-Whites - Secret Lemonade Drinker Walkers - Gary Lineker Coca-Cola - Teach the World to Sing...
-
News
Diet Coke seeks new hunk for the ladies
Coca-Cola GB is seeking a new hunk to front a multimillion-pound Diet Coke TV ad campaign aimed at reinforcing the drink as one for the ladies. Three adverts being shot next month for screening next year on TV and in cinemas will build on...
-
News
Campaign trail: Coca-Cola Enterprises has taken the wrapping off a Christmas campaign for Coke that builds on the Coke Side of Life theme
Coca-Cola Enterprises has taken the wrapping off a Christmas campaign for Coke that builds on the Coke Side of Life theme. The ads use animation to tell a story aimed at evoking the magic of Christmas and celebrating giving. The...
-
News
Pepsi goes to the Max on YouTube
PepsiCo is linking up with website of the moment YouTube as its battle with Coca-Cola for supremacy in male cola intensifies. A Pepsi Max-branded channel runs on YouTube later this month, which will link to a new-look site. Both encourage...
-
News
Fry wit for Twinings speciality tea TV ad
Stephen Fry is lending his erudite style of comedy to a new TV advert for Twinings speciality teas. The £2.3m campaign, which breaks next week, centres on three of Twinings' most popular blends - Earl Grey, Lady Grey and Chai. It shows...
-
News
Seaweed mix in Kusmi Tea
A French company has brought out a new seaweed tea line, which could double as a bath additive. Kusmi Tea, which produces an extensive range of black and green tea blends baroque packaging, has launched a line combining seaweed and green...