All Soft drinks articles – Page 134
-
NewsRubicon cricket pitch is working wonders
After England's victory in the Ashes, a repeat prescription is the order of the day for Rubicon, as its successful tie-up with cricket in 2010 helped sales to soar. A £5m spend on the exotic juice brand in 2011 matching its spend in 2010...
-
News
Fibrous ‘on-the-go’ Super Juice for M&S
A new fruit juice with cholesterol-lowering claims has been developed for Marks & Spencer. The Red Grape, Blueberry and Blackcurrant Super Juice, available now, is made with a blend of fruits boosted by oat beta glucan the soluble...
-
NewsYorkshire Tea shares joy of a proper brew with Brits in America
Yorkshire Tea has swapped the Dales for the desert highway as part of a new campaign that pokes fun at the bad quality tea Brits have to put up with abroad. The Bettys & Taylors of Harrogate company has invested £3m in the...
-
NewsDouwe Egberts guns for ground coffee fans
Douwe Egberts hopes to take the grind out of making ground coffee with the launch of a compressed ground coffee tablet a UK first, it claims.
Aromettes, which will hit Tesco in mid February, are solid, single-portion blocks of ground… -
NewsSoaring costs 'will turn orange juice into a luxury’
Fruit juice prices are set to rise sharply this year as spiralling raw material costs turn orange and apple juice into luxury items for many households. Poor weather in key growing areas coupled with burgeoning demand from countries such...
-
News
Fleming takes chair at Divine Chocolate
Industry veteran Patrick Fleming has been appointed chairman of Divine Chocolate. Fleming spent 18 years at Cadbury Schweppes in senior finance and general management executive positions. He was also actively involved in the launch of...
-
NewsRobinsons doubles up to steal own-label sales
Britvic is breaking into the own-label dominated double concentrate squash sector with a new Robinsons line, supported by a £6.8m campaign. The orange-flavoured Double Concentrate joins the £216.3m Robinsons portfolio on shelves next...
-
NewsUnilever has got the hots for emotional PG Tips marketing
The classic English cuppa is set for a stiff upper lip-quivering marketing makeover, as PG Tips attempts to find the emotional side of tea. In a bid to drive loyalty into a tea category suffering from long-term volume decline, Unilever...
-
NewsInnocent founder Reed buys into DNA tester
Innocent Drinks founder Richard Reed has bought a stake in food testing company Geneius.
-
NewsIrn-Bru rebrands Diet drink as Sugar Free
AG Barr has changed the name of its Irn-Bru Diet brand to Irn-Bru Sugar Free to cash in on growth in low-calorie soft drinks.
Irn-Bru Sugar Free, available now, is made to the same recipe, but the packaging has been changed to reflect the… -
NewsUS giant set to stir up own-label tea market
The world's biggest own-label tea company wants to stir up excitement in the UK market following the acquisition of a small Dorset company. The US-based Harris Tea Company acquired Wimborne-based own-label tea business Keith Spicer on 31...
-
News
Beverage cartons meet challenge
Sir, Following your article about Innocent juices and beverage cartons ('Innocent plumping for plastic fantastic in juices', The Grocer, 18 December), I would like to draw your attention to the great work on recycling undertaken by the beverage...
-
NewsCampaign Trail: Innocent's fuel for superheroes
Innocent Drinks £2.7m TV campaign brings a whole new meaning to the phrase superfood. The ad starts this week and features a smoothie dressed in a Superman-style red cape flying around saving consumers from the temptation of unhealthy snacks....
-
NewsYazoo offers free cinema to shoppers
Yazoo has teamed up with 85 independent cinemas to offer shoppers the chance to swap their bottle of the milkshake for a free cinema ticket. The promotion will run across nine million 500g bottles of Yazoo from next month. To...
-
NewsClipper Teas revamps for consistency
Clipper Teas has revamped its hot chocolate and coffee lines to create a consistent look across its portfolio. The new-look products, rolling out now, feature hand-drawn designs in line with Clipper's tea packaging, which was updated in...
-
NewsVimto maker Nichols trumpets strong end to 2010
Vimto maker Nichols has claimed a significant increase in profits in its latest trading update.
-
NewsGSK braced for Ribena plant strike action
Workers are GlaxoSmithKline start voting today on whether to strike in protest over a pay freeze at the company’s Ribena factory.
-
Analysis & FeaturesAcid Test: Galaxy Frothy Top Hot Chocolate
Galaxy Frothy Top product will enable consumers to create the luxury of a coffee shop experience in their own lounge, claims Mars
-
Comment & OpinionAd of the Week: Coke unveils an immaculate deception
While shop windows swap witches' hats for Santa caps before we've bitten the heads, Ozzy-style, from our Halloween gelatine bats, the festive season doesn't truly begin until Coke unveils its latest Christmas ad.
-
NewsSundance to expand with detox juice
A juice company that claims to have created a new premium standard for fresh juices, has launched a new variant in time for the detox season. Sundance Partners' carrot, apple & ginger juice, which launches in the new year, claims to...