All Soft drinks articles – Page 120
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News
Focus On Soft Drinks: Turning up the fun for children
As health concerns have risen to the top of parents' agendas, so the onus has fallen on manufacturers to deliver healthier products aimed at children.
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News
Focus On Soft Drinks: Coke spends less despite World Cup
Although Coca-Cola sponsored the World Cup and its ad spend was five times greater than that of its nearest rival Pepsi, there was a marginal decline in investment by main brand Coca-Cola and a more significant dip by Diet Coke.
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News
Focus On Soft Drinks: Go green with do-it-yourself fizzy drinks
You could say 2010 was the second coming of SodaStream. The fizzy drinks machines, invented in 1903, saw a massive 536% sales increase on the back of distribution gains in Asda and Sainsbury's, secured following a major brand relaunch.
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News
Focus On Soft Drinks: WP Hopper, the soft drink with a head
Maker The Juice Brewery claims this is the original soft brew a soft drink made using brewing methods.
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NewsFocus On Soft Drinks: Soft drinks harden up
Soft drinks have had to weather commodity price hikes and trend changes, but are fighting back with relaunches, collaborations and shifts in marketing strategies, says Nick Hughes
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News
Focus On Soft Drinks: Innovations
Reggae Reggae Sauce entrepreneur Levi Roots has extended his £30m brand into soft drinks for the first time, launching a range of Caribbean-inspired fruit juices and carbonates.
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News
Focus On Soft Drinks: A growing passion for new flavours
The past 12 months have seen a raft of exotic soft drinks hit the shelves as suppliers capitalise on the growing willingness of consumers to experiment with new flavours.
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News
Focus On Soft Drinks: Flavoured milk not just the flavour of the week
Sales of flavoured milk drinks inched upwards last year, with value sales growing 0.2% and volume sales 4.4% [Kantar 52w/e 23 January 2011], leaving plenty of room for growth in a sub-category attractive to health-conscious consumers and, in particular, mothers.
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NewsHighland Spring claims record market share
Highland Spring grew sales of its sparkling water by 8% in 2010, the company said today. It also claimed to have achieved a record 14.1% share of the market.
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NewsIs Innocent planning a posher Pot Noodle?
Innocent is keeping a lid on its NPD plans but The Grocer understands it is working on a "completely new" posh Pot Noodle-style product to launch in September.
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NewsLittle Dish appoints O’Brien to double its sales by end of 2012
Natural kids food brand Little Dish has appointed a new sales director as it looks to double sales by the end of 2012. Andy O'Brien has joined the company from Innocent Drinks, where he worked for more than two years as a grocery...
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NewsPowerade Energy to both stimulate and revive its consumers
Sports and fitness brand Powerade is moving into energy drinks with what it claims is the category's first 'dual energy' product. Brand owner Coca-Cola Enterprises said the current market was split into two types of product those that...
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NewsCampaign Trail: Bottling it for charity
Bottlegreen has brought style to the soft drinks aisle with the launch of three limited-edition bottles. The company will donate 10% of sales of the special bottles available in three of the brand's bestselling flavours (rsp: £2.40) to the...
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NewsTwinings freshens up its Earl Grey offering
Twinings is giving its 180-year-old classic Earl Grey tea a modern twist by launching two new blends. New Twinings Earl Grey contains bergamot to enhance its citrus taste, while Sunshine Grey has a lemon flavour and is designed to be...
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NewsKids ‘at risk of overdosing on super-strength squash’
Double-concentrate squash may be good for the environment but it is encouraging children to be sweet-toothed, Bottlegreen MD Simon Speers claims. Speaking to The Grocer at the UK Soft Drinks Conference in Leeds this week, he said kids...
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Comment & Opinion
Coke's hero to Zero
Tomorrow morning Wayne Rooney finds out whether he’ll cop a suspension from the FA for his potty-mouthed outburst down the Sky Sports cameras. While he’s sure to start against Chelsea tonight, Rooney certainly won’t be pulling on the hallowed red and white colours of Coca-Cola any time soon.
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NewsSpecial relationship brings US favourites to shelves of Asda
Asda’s drive to bring US products to UK shelves continued this week with the roll-out of RC Cola. Regular and diet Royal Crown Cola launched in the US in 1905 is available nationwide in two-litre bottles (rsp: £1.28) and six-can packs…
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News
Princes taps ambient juice growth sectors
Soft drinks supplier Princes is launching two new ranges to tap into two of the main growth areas in ambient juices lunchbox and exotic. The company is taking its ambient squash brand Jucee into the pure juice market for the first time...
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NewsDouble-strength squash helps The Co-op slash packaging
The Co-operative Group says its move to double-concentrated squash will cut the packaging used for its own-brand cordial by 40%. Eighty-three tonnes of packaging a year will be saved by the move, the mutual said.
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Analysis & FeaturesAcid Test: Playboy Energy Drink
The new energy drink is positioned as “a great-tasting product that is energy and more”