All Soft drinks articles – Page 121
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Innocent is Europe’s top smoothie player
Innocent Drinks has become Europe's number one smoothie brand after doubling its market share in the past 12 months.
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Pepsi Raw: can a cola ever be premium?
Pepsi Raw is no more. Is this just another premium concept falling foul of the recession or is poor execution also to blame? Rob Brown reports
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The genie in the bottle
It would take a miracle to dethrone the kings of the bottled water business. But the US company behind Bobble has a magic trick up its sleeve, writes Rob Brown
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Focus On Hot Beverages: How much for a cuppa?
Coffee and tea are becoming more sophisticated as suppliers drive premiumisation, but commodity pressures threaten to make brands even more expensive, says Nick Hughes
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Focus On Hot Beverages: The rise of ethical certification
So rapidly has Fairtrade moved into the mainstream that an ethical certification is practically a must-have.
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Focus On Hot Beverages: Coffee Nation hits the campus
The consumer desire for quality coffee on the go has played into the hands of Coffee Nation, which attempts to replicate a typical coffee shop offer in a vending machine format.
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Focus On Hot Beverages: Roast and ground is the sector star
Ninety-eight percent of households bought into the market in the past year.
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Focus On Hot Beverages: Enthusiasm for infusions
With volumes of black tea in long-term decline, tea suppliers are looking to less mainstream varieties to drive top-line growth.
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Focus On Hot Beverages: Four to watch
Via represents not only Starbucks' first foray into instant, but also its first appearance in mainstream retail aisles.
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Britvic pulls the plug on Pepsi Raw
Britvic is pulling its all-natural cola brand Pepsi Raw from shelves following poor sales, as predicted by The Grocer in July.Although Pepsi Raw had proved successful in the on-trade, it recorded sales of just £704,000 over the past year...
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Innocent’s £5 café pops up in London
Innocent is opening a pop-up restaurant in East London in bid to help 5,000 people get their 5-a-day. The 5 for 5 Café will open at the Tramshed in Shoreditch for seven days from 1 October. Diners will get a two-course meal for £5 and be...
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Acid Test: Raspberry Ribena
Raspberry Ribena is one of the sweetest beverages I've tasted in a very long time. It does taste of artificial raspberry in a familiar way, but with ice and a bit of watering down it is refreshing.
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Vimto sales hit £50m milestone
Vimto’s ‘Seriously Mixed-Up Fruit’ campaign has helped the brand to annual sales of £50m for the first time.
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Tetley tea folk make TV comeback
Tetley is bringing its tea-folk brand characters back to TV screens for the first time in a decade as part of a £9m new advertising campaign.
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New smoothie has UK-only ingredients
The first smoothie to be made exclusively from British milk and fruit has launched into Waitrose. Frumoo is made from fresh milk and fruit and comes in a resealable pouch. The brainchild of marketer Maria Leavesley, it was developed...
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Focus On Breakfast: Tea hit by fewer promotions while coffee comes back home
While Britain is still a nation of tea drinkers, with tea accounting for half of everything drunk at breakfast hot or cold, this could be slowly changing.
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Campaign Trail puzzling way to drink
Drinking problems of the non-booze variety are the subject of Britvic's bizarre new cinema campaign for Drench starring Cubehead a man with a Rubik's cube-style puzzle for a head. The drinks supplier is reminding consumers of the importance of...
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Retailers lined up for Ribena’s ‘Juiced Up!’
GlaxoSmithKline is rolling its Juiced Up! Ribena range out to retailers to build on the juice drink's success in foodservice and grab a bigger share of the lunchbox market. Available in a wedge format, Juiced Up! comes in raspberry and...
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Focus On Lunchbox: Drink prices squeezed
Sunny Delight stunned observers in April when it announced it was cutting its fruit juice content from 70% to 15% to allow it to move to a lower pricing position.
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Retail Prices: Coke and Mars kept up the pace despite England exit
It has been all change in the promotion rankings over the past month thanks to the impact of a certain football tournament, says Alex Beckett





