Britvic is gearing up for Christmas by rolling out an updated version of its glitzy J20 Glitter Berry drink launched last year.
The glam limited-edition soft drink, which is available from this week, contains the same combination of red grape, cherry and a hint of spice as last year’s product - and features edible gold glitter that sparkles when the bottle is shaken. Britvic said it has refreshed the taste of the drink and reduced the calorie content.
Glitter Berry achieved 3% penetration last year, and helped the total J20 brand grow 11% in value year-on-year [Nielsen 12 w/e 24 December].
It is being backed by online activity, with its return announced via the brand’s Facebook page.