Caribbean specialist Enco Products has kicked off its “biggest-ever NPD drive” with the launch of soft drink Grace Tropical Rhythms Sprinter.

Available now, the watermelon & banana flavoured drink (rsp: £1.29) is sold in 475ml bottles featuring Jamaican Olympian Shelly-Ann Fraser-Pryce.

A series of big launches were planned for 2013 across Enco’s Brunswick, Grace and Dunn’s River ranges, said brand manager Giuseppe Vullo.