Highland Spring, the official bottled water of the Lawn Tennis Association, has served up a new-look bottle inspired by its Scottish heritage.
Featuring silhouettes of Perthshire’s Ochil Hills, sky and floating clouds, the updated label also features a new take on the brand’s thistle crest and uses deeper purple tones for a ‘modern, confident edge’, Highland Spring said.
Initially rolling out across 330ml twist cap and sports cap, 500ml twist cap and sports cap, and 750ml sports cap PET bottles in individual and multipack formats, the revamped pack will be phased into all retail channels nationwide from mid-April 2017.
“The new bottle balances the provenance and heritage of the Highland Spring brand with a simple aesthetic to create a modern, yet classic Scottish design for on-shelf appeal,” said Karen Crowley, Highland Spring Group’s head of consumer marketing.
“The 3D effect of the design really makes the consumer feel connected to the provenance of our water, as if they are in the Ochil Hills. As the bottled water category continues to grow, we’re confident that this transformation will further strengthen our position in the market in the next 12 months.”
Volume sales in the plain bottled water category are expected to hit 3.8 billion litres by 2020, according to Zenith International’s 2016 Bottled Water Report.