Kraft Foods took the format for its Dairylea Dunkers brand of cheese spread and biscuits and transferred it to the yoghurt category to boost the brand's appeal among a younger age group. Dairylea Dunkers fromage frais comes in strawberry and peach flavours with a side compartment of digestive biscuits and has been developed to encourage children to eat yoghurt by allowing them to interact with their food. That said, its on-the-go snacking format will no doubt get adults reaching for them as well.