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Kraft has slashed the salt content of its Dairylea cheese spreads and slices portfolio by 25% a year ahead of the FSA target deadline.
The new reduced-salt spreads and slices have just started to go on sale, with light slices to follow...
After going head-to-head with Cathedral City Mature Lighter when it launched Low Low reduced-fat Cheddar, Kerry Foods is now targeting Kraft and Lactalis McLelland with the launch of Low Low spreadable.
The cheese the first branded...
Kraft Foods is introducing a range of mini cheese pots under its Dairylea brand to encourage kids to eat their lunchbox veggies by dunking them in the cheese. Dairylea Dunk Pots, rolling out now, come in packs of four 31.5g easy-to-open...
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